Commercial and home cleaning business is said to be one of the most lucrative businesses. As reflected in a report by Allied Market Research, the cleaning industry will continue to grow with a CAGR of 5.8% in 2022.
Looking at this impressive number, if you are starting a company in this industry, it will be profitable, and that’s for sure. But the question that comes to your mind is how to get clients for a cleaning business? Now, that’s a million-dollar question. So to get an answer to your question, continue reading this blog and find different ways to attract consumers to your business.
Table of Content
- How to Get More Clients Faster for Your Cleaning Business
How to Get Clients for a Cleaning Business
One of the biggest problems with getting more clients is not about actually getting them but retaining those who come to you. The following points will tell you some of the best ways to get and keep your clients in the best possible manner.
Promote Your Business Online Through Social Media
Establishing and maintaining an online presence is the key to having a successful business.
Understanding how different social media channels work will allow you to market your cleaning business better.
- Facebook: Facebook makes it easy to set up a business page and have users follow you. From your business page, you can post operating hours and cleaning services offered. Customers can also provide a review on your Facebook business page, and better reviews help more potential consumers find your page.
- Twitter: Twitter allows you to create a business page. Having a Twitter business page will enable you to create paid advertisements to reach more potential consumers.
- LinkedIn: LinkedIn is a professional platform and a free way to post job openings. It is also a great way to create awareness for your cleaning company’s brand.
- Instagram: Instagram has become the primary platform for social influencers who have a large following and usually get paid to promote businesses and products. Influencers can collaborate with you on how to promote your cleaning business.
- Use digital marketing: You can direct ads to a target audience in exact region with digital marketing campaigns. It will be an excellent tool for your business. Also, you can go for paid posts through services such as Facebook Ads, Yelp, or Google Ads.
The common mistake people make with marketing strategies for their cleaning business is that they don’t contact the decision-makers.
Reaching out to someone in the company is better than nothing. But if you aren’t contacting the decision-makers, the chances of getting the cleaning contract are low.
Typically most websites will list people like their CEO or top management, and those would be a great place to start.
Get Online Reviews
Online platforms like Google and Yelp can help establish a presence and image among your new and current clients. All you have to remember is to be meticulous about responding to the reviews for your cleaning services. Accepting reviews and responding to them diligently allow cleaning businesses to expand their efforts towards creating an online presence.
Platforms like Yelp for Business offer effective advertising features and add more control and value to your business.
Most business owners will not have enough time or resources to manage an online presence on their own. For the purpose of optimizing the content on search engines, you can hire an individual or a team. They can help with Google Analytics, responding to reviews, and maintaining all the necessary contact information on Google.
Ask for Customer Referral
Reaching out to previously serviced commercial cleaning clients is the way to get referrals. They can refer you with proven experience. Using real experiences through customer testimonials or referrals is the best way to get clients. Businesses can use the same testimonials on their website as well as social media profiles.
Using referrals is getting word-of-mouth publicity, but you are directing it. You can sift through the referrals received from your customers and put them out for a potential cleaning client to see how you have helped others in the past. You do not have to rely on referrals as your primary marketing strategy. But it is also something you shouldn’t completely rule out because it can open several doors for your cleaning business.
Use Field Service Software for Quick Services
If you are offering a cleaning service and serving a varied clientele, it is advisable to use field service software. A field service software is a tool that allows you to process job orders, schedule and dispatch technicians, accept payments from customers, and make your overall business process much smoother.
Suppose you offer a cleaning service and have experienced struggle in managing all the aspects of the business. In that case, it is best to let field service software share some of your responsibilities. It will only allow you to focus on other more important things like getting new commercial cleaning clients. There are several reasons why you must adopt field service software.
There is a bunch of excellent field service software available in the market. All the available software have their advantages and disadvantages. But if you are looking for one that automates and streamlines your entire business, then it is recommended to start your FREE trial with FieldCamp. Our software will help you overcome challenges that you may face after starting a commercial cleaning business.
Discounts & Coupons
Make sure your cleaning clients have access to your services without spending too much time or money. It is one way of being recognized. Offering a discount or coupon can help you entice cleaning clients to try out one of your services. You can offer discounts on the first two or three services. Discounts & coupons are ads with an incentive.
You can also ask residential clients to bring in their friends and receive a discount in return. It is a great way to make sure you have repeat clientele with the possibility of having residential clients from time to time. Eventually, you can charge the prices from clients for your services.
Join Online Marketplaces
Online marketplaces offer you to create an additional sales channel for finding more cleaning business clients. Another benefit of being a part of an online marketplace is that it involves reduced marketing costs compared to other sales channels.
Customers prefer an online marketplace because they can easily compare services and prices on such platforms. Such platforms allow you to be transparent by giving the cleaning clients access to the correct availability and prices in an open environment. You can start by creating a profile and increase visibility for new cleaning clients in your area.
It has been proven that in the last 2-3 years, most customers and businesses have made the shift from offline to online interactions. At some point, businesses have to make a choice. Cleaning businesses are no exception. Like any other business, they can gain more cleaning clients in different locations quickly.
Participate in Business Events
Participating in business events gives you a chance to build a professional network of companies. It is possible to attend conventions or networking events and get in touch with potential consumers and companies engaged in a similar business. You must keep marketing materials like flyers and business cards handy at these events. It is the perfect opportunity to spread the word about your service.
Business events and conventions are often mistaken to be places where maximum business can happen. But that is not true. While attending these events, your focus should only be on being human, creating contacts, and building an image. If you let the conversations flow smoothly, the business will eventually happen.
Events will open up an opportunity for you to serve bigger clients like corporations. In the contract cleaning market, commercial cleaning clients accounted for over 50% of revenue in 2019, making commercial cleaning clients the largest contributors. So imagine, if you are able to penetrate that market, it will prove to be great for your business.
It’s an ideal option to get more commercial cleaning clients, but you have to be careful with this.
Often a bigger cleaning company could try and lowball your cleaning business, and the price they offer you to subcontract may be impossible to carry out profitably.
You certainly don’t want to get a commercial cleaning contract that ends up costing your cleaning business money. Hence, if you are using this subcontracting approach, then make the numbers work and ensure that it is a win-win situation for everyone. Spend some time going over the contract in detail before you sign anything.
[Taken from Grand View Research report on Global Contract Cleaning Services]
Join Business Groups and Communities
Building a professional network through attending business events and conventions can help you find business groups and communities you can join. There are groups and communities for local businesses of all kinds. The cleaning company business is a vast market. You will find that it also has some of the most significant communities.
These communities help you advance in business by sharing ideas, tips and forging ahead in the cleaning industry collectively. You will find several cleaning business owners who own cleaning companies of all sorts. Belonging to a community can offer the feeling of security and relatability. It provides the support you need to run a business. The power of communities is often quite underrated.
Insure Your Cleaning Business
Some commercial clients will require your cleaning business to carry insurance before signing the contract. Having coverage also shows potential customers that you run a serious and trustworthy company.
Accidents, dissatisfied customers, and lawsuits can put your cleaning company out of business. Cleaning businesses typically purchase some combination of the following policies:
- General liability insurance: Cleaning companies need this insurance to pay for damages if a client slips on a wet floor or you damage their property at a job site.
- Janitorial bonds: These types of surety bonds cover you if you or an employee gets accused of theft or you lose a client’s property.
- Workers’ compensation insurance: As soon as your cleaning business hires its first employee, most states will require you to purchase workers’ comp insurance, which pays for injured employees’ medical bills and reimburses them for lost wages.
- Commercial auto insurance: Your personal auto insurance may not cover damages if you have an accident when driving for business purposes. Commercial auto insurance protects vehicles titled to businesses, while hired and non-owned auto insurance will cover accidents employees may have when taking their automobiles for work.
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Getting new customers for your business is a difficult endeavor. Therefore, we discussed different ways to get more clients for your cleaning business and expand your business worldwide. Following these mentioned ways, you will get new clients and make more profit.
While focusing on home or office cleaning clients, you also need to factor in the lowest common denominator- which is the price. You can charge an appropriate amount as long as you go a step further and offer something your competitors are not.
Talking about managing, automating, and streaming your cleaning business, FieldCamp is the best cleaning scheduling software that lessens the burden of your daily business operations. You can focus your entire energy on attracting clients without worrying about job scheduling, payment processing, managing invoices, and staff. Our software will take care of all of this. So, what are you waiting for now? Book a demo today!