How To Start A Cleaning Business in 2021? – 8 Steps Guide

Do you know that the cleaning services market size is expected to grow at a CAGR of 6.2% to reach $74,299 million by 2022?

If these numbers are pushing towards your dream of starting a cleaning business, then it is the right time to enter the market. Due to the COVID-19 pandemic, the cleaning business is booming. The good part is that it doesn’t require any degree, prior experience, or any specific prerequisite knowledge to start from scratch.

But how and from where to start? What are the essential steps that need to be taken care of?

Don’t worry! Continue reading this article as we have highlighted the essential points on how to start a cleaning business from scratch. So, let’s get started with the basic information on the cleaning business.

Basics About Cleaning Business

After the COVID-19 virus has spread across the globe, cleaning businesses have grown on a large scale. They follow CDC-recommended procedures to provide services like disinfecting, vacuuming, dusting, tidying up, floor mopping, and waxing.

The cleaning business comes up with two major categories: Residential cleaning business and Commercial cleaning business. Let’s understand both types in detail.

  • Residential Cleaning Business

Residential cleaning business provides specialized home cleaning services. For housekeeping or maid service business, the individual or employees works full-time and part-time to perform house cleaning services.

The residential cleaning business is more detail-oriented. The reason is that residential cleaning service typically includes work inspection and is very peculiar to deal with tasks like household chores, carpet cleaning, curtains, and bed & blanket cleaning.

  • Commercial Cleaning Business

The commercial cleaning business is associated with providing expert cleaning solutions to companies. This business can be profitable because it contains additional add-ons like floor waxing, window cleaning, and even deep disinfecting the various sections of office buildings.

The commercial cleaning business primarily deals with covering square feet, requiring working faster with a minimal detail-oriented approach.

How to Start a Cleaning Business: A Simple 8-Step Guide

You can start your cleaning business if you have proper planning, resources, and a good implementation strategy. For starting a cleaning business from scratch, you require minimum capital and very few overhead expenses in your business structure.

Now, it’s time to see how you can effectively start your cleaning business. The detailed steps are mentioned below:

  1. Make an Appropriate Business Plan For Your Business

    Before starting any business, it is a must that you do appropriate planning to make things succeed. Your business plan should include essential business structure information like target market, revenue details, prediction of operating costs, and even marketing plan.

    In a business plan, you should specify the target audience’s details, especially when you need to target potential lenders or investors.

    To be on the top of the competition, you need to take care of the following aspects of your business plan:

    • Startup costs: Generally, you need to purchase a pressure cleaner and some cleaning supplies on the initial level. So when deciding the costs, it’s better to check what other contractors are charging.
    • Ongoing expenses: It is very much essential to maintain equipment cost that is used regularly. Also, you need to keep the entire stock of cleaning supplies.
    • Target market: Next, you need to define the customers you want to target. In most cases, they are residential homeowners, apartments, or complexes.
    • Business Name: Naming a business is the most significant and most challenging decision for many business owners. Select the name that is readily available as a web domain, and it should be secure.

    When you create a business plan for the first time, make sure the following components are mentioned in the plan.

    • The overall structure defining the business idea
    • Essential information, including goals and vision to start your business
    • The list of service offering
    • Complete information about the target market
    • Number of employees working in your business
    • Details on startup costs like maintenance, licenses, permits, and others
    • Financial projections like expected profit-margins yearly or monthly

    So, the business plan is nothing but the blueprint that highlights all the essential information about your business in a well-defined and straightforward manner.

    In your business plan, you need to be very careful while deciding the business location. It includes excellent networking opportunities, giving a cleaning business plenty of future clients to enhance the strong relationships.

  2. Be Clear About the Cleaning Business Budget You Need To Set

    Budget is the primary constraint for any business. Generally, the following budget-based questions arise in your mind when you’re planning to start a new business.

    • Is it possible to start a cleaning business with no money on hand?
    • How can I keep my costs down?
    • Is starting a new cleaning business expensive?

    You must have to keep aside money for paying taxes and insurance when opting for a business plan.

    However, if you want to save your money, you can plan to consider other budget measures like hourly rate, maintaining cleaning supplies, and even purchasing other low-cost cleaning products.

  3. Gather a List of Cleaning Equipment For Your Business

    As a part of the cleaning business plan, owners need to make sure about the equipment and cleaning products required for cleaning a customer’s home & business.

    One of the best recommendations is that cleaning industry owners need to split up their cleaning supplies and equipment into two essential categories:

    • The items like clothes, mops, gloves, face masks, bleach, and all-purpose cleaners need to be purchased regularly.
    • The items like vehicles, caddies, window cleaners, vacuum cleaners, and carpet cleaners can be used for many years.

    Before purchasing any home equipment for your cleaning businesses, keep in mind the type of product you may want, whether traditional cleaners or environmentally friendly cleaners.

  4. Identify the Best Brand Name For Your Cleaning Company

    Branding is an essential part of any startup cleaning business. You need to select the best brand name and business logo for the cleaning business to have a user attraction at first sight effectively.

    You need to decide the type of brand identity like:

    • It precisely describes the company information
    • It is easy to read and spell
    • It’s a unique one
    • It enhances your market value

    You can even search online for better suggestions for the brand name. However, if another organization has already taken the brand name, it will lead to legal issues and even cost them a pretty high penalty.

  5. Setup Proper Licensing and Fulfill Legal Requirements

    For starting a cleaning services industry from scratch, you must have a business license. The primary aim of having a business license is that no other company can use your brand name.

    However, such licensing requirements typically vary based on different states and local legislation to ensure that it follows local ordinances for small businesses.

    Generally, there are two core options for business licensing:

    • Limited Liability Corporation (LLC): Minimizes the amount of liability the individual possesses
    • Sole proprietorship: It is cheap to establish, and you can easily control your business with ease

    The business owner needs to file a DBA – Doing Business As – license for operating your business legitimately. Moreover, they need to determine whether the local laws want you to have appropriate liability insurance, business insurance, and other protections.

  6. Start Marketing For Your Cleaning Company

    Once the business registration completes, it’s high time for cleaning business owners to build a customer list. To achieve customers using marketing forms is as simple as word of mouth or even complex as advertising in a newspaper or online format.

    There are various ways through which you can do marketing for your cleaning business:

    • Print and share fliers to local clients to advertise your services
    • Develop a website and mobile apps with an attractive company logo to target market
    • Invest more in digital marketing
    • Ask for referrals to your existing customers
    • Create discount coupons to enhance user attraction

    Apart from such tips for startups, you can start the marketing strategy by hiring resources or workers to visit clients’ locations to share the details.

  7. Organize Staff Hiring Process To Enhance Business Strength

    At an initial level, it’s a good practice to hire at least one cleaner to perform the essential cleaning services. But how do you manage your business if it grows? There will be more roles and responsibilities to handle, and you might need more employees in your business.

    It becomes apparent that you need to complete an employee hiring process to increase your staff. So, you need to hire employees that possess basic cleaning skills. However, to become a part of effective cleaning teams, individuals must be addicted to doing clients’ jobs with perfection.

    By having appropriate and perfect staff, you can quickly grab more clients by having effective communication skills, leading to more revenue and business success.

    The staff must possess robust ideas to deal with cleaning tools and platforms to represent the brand in the marketplace well.

  8. Use Cleaning Business Management Software

    Business management software plays a vital role in enhancing your cleaning business productivity.

    You can manage everything related to the cleaning business like employee scheduling, manage customer lists, notes, and generating an invoice smoothly.

    With the help of cleaning software, you can perform the following activities:

    • Schedule the tasks and activities for the workers
    • Perform marketing strategies to enhance revenue and productivity
    • Perform customer surveys to increase customer experience

    The most exciting part about this professional cleaning software is that you can smoothly perform a payment transaction using credit card payments. In addition, the software comes up with an attractive pricing structure in the market.

The Advantages of Starting a Cleaning Business

Now, you must be thinking about what are the benefits of starting a cleaning service business? Right? Here are the benefits that we have discussed in detail. Let’s get started with each of them in detail:

  • Minimal startup costs: The cleaning business requires few types of equipment, cleaning supplies, and materials to start on an initial level. You can even opt for renting a few types of equipment if high-cost equipment is included in your company to save your money and gain profit.
  • Excellent income potential: Nowadays, cleaning services are in great demand as there are multiple project management tools available for cleaners. However, your earning potential is strictly limited only by your restrictions of using interactive platforms for cleaning organizations and effectively running the company directly from any location.
  • No experience required: Wow! No education, no qualification necessary for performing cleaning services. Just you need to have strong motivation, determination, and hard work to start booking your first clients.
  • Work from home: The service provider just sits and relaxes to provide the best services to their clients or customers. Everything is managed with ease, and one can smoothly run the cleaning company directly from the home location.
  • Flexibility: You are self-employed and the boss of your cleaning company to work for yourself, schedule meetings, set your hours, and in a nutshell, have total control of your cleaning business.
  • A few additional expenses: You do not need to rent or buy premises, buy a company vehicle, labor costs, or pay utility bills. Of course, these can all be standard tasks at a later point — but for starters, you can start with minimal monetary concerns.

The Downsides Of Opening Your Cleaning Business

After having a look at the advantages, now let us highlight the downsides you face starting a cleaning business:

  • It requires challenging physical work: Cleaning is a physical job that requires a lot of time to make it suitable, do repetitive movements on your own, and carry heavy supplies. But, it’s only the case if you are not hiring an experienced cleaning crew from the start.
  • Less income at the initial level: During the initial stage, your cleaning business has a low income as per the expectation. However, if you can manage your company correctly and figure out how to find clients, you are all set up and ready to go.
  • It is competitive: In this competitive world, you will find several cleaning service industries globally. At an initial level, it is pretty complex to stand out from the competition. But, if you have unique skills to perform sales, you can top the market.
  • Stressful team management: Your cleaning crew should be your main focus when running a successful cleaning business. Sometimes, there may be ups and downs — and you may not be available to track them or see how they do their jobs. So, you must be ready with the best available marketing team.

Essential Equipment You Need To Start a Cleaning Business

Generally, a business owner needs a license, supplies, and a clientele to start a cleaning business. Apart from these, there is some essential cleaning equipment that you need are discussed below:

Residential Cleaners

  • Safety purpose: Cleaning uniform or apron, disposable gloves, knee pads, shoe covers, comfortable sneakers
  • Living room and bedroom: Short duster, long duster, dusting mitt, wood furniture cleaner, microfiber glass cloths, Furniture vacuum attachments or a handheld vacuum, Leather cleaner
  • Kitchens and Bathrooms: All-purpose cleaner, disinfectant cleaner, scrub pads, toothbrushes, grout brush, soap scum remover, sponges or microfiber cloths, bathroom cleaning powder, toilet bowl brush
  • Floors: Vacuum cleaner for carpets, Vacuum cleaner for hard floors, mop and pads, floor cleaning solution, dustpan, and brush, broom
  • Windows: microfiber glass cloths, window cleaning solution, paper towels

On the other hand, for commercial cleaning, you’ll require disinfectant sprays, a floor waxing machine, floor washer, commercial brooms, commercial buckets, cleaning cloths, and mitts dusting tools, high-performance commercial vacuums, large garbage bags for bathrooms and kitchen areas, and most importantly, a professional cleaning uniform branded with your logo.

Is Starting a Cleaning Business Worth?

If you have planned to start your cleaning business, you can enhance your business by spending less and grabbing more profit. Following are the possible reason why it is worth starting a cleaning business:

  • Lower initial capital need
  • Deal with stable janitorial industry
  • To spend a bit of cash every week
  • Purchasing equipment in advance
  • Fewer labor costs
  • No previous experience or education required
  • Searching for the best and reliable cleaning crew members
  • Scheduling a training session to get more awareness about the cleaning work

The costing factor typically depends on various business perspectives like initial investment, the number of employees to include in your business, purchasing license and business policies, labor, and considering the marketing strategies.

To get commercial cleaning contracts, you need to follow the points mentioned below:

  • Develop a responsive website mentioning your business information
  • Do a strong partnership with your local organizations
  • Provide exceptional service throughout the bidding process.
  • Establish a referral program

Cleaning typically involves using small equipment or tools to provide services to the clients with a reasonably large amount. So, yes, it’s a profitable business as you need to spend less and have more chances of earning more.


So, are you well-set to start your cleaning business?

You can easily set up a customer base to deal with proper cleanliness services to gain or improve a better customer relationship. However, cleaning jobs eventually help potential customers grab the home cleaning services and office cleaning to a great extent.

To provide the best cleaning services, FieldCamp allows you to create and manage the job schedules for the cleaners to clean the customer’s home. You can easily download FieldCamp from Google Play Store and App Store.