According to the survey by the bureau of labor statistics report from the United States, there has been an increase of 0.4% in the average growth of the plumbing industry, taking total revenue to $107.3 billion within five years span range (2015-2020) – As per the survey by IBIS World.
By looking at the profitable survey, you might have got a push to fulfill your dream of starting your own plumbing business. But confused about where and how to start, what key points to keep in mind, and how much it cost?
Don’t worry! This article is for you. We have covered almost all the information, including how to start a plumbing business and tips to promote your business. So let’s get started.
Table of Contents
Basics About The Plumbing Business
Plumbing is a type of business that does not require multiple employees, supplies, or equipment. Just by having some essential tools and a truck to transfer the equipment, you are good to go with your plumbing business.
Plumbers are the heart of the plumbing company. The plumbers in plumbing businesses need to make sure that potable and water pipes in the construction companies are well-maintained and working correctly.
How to Start a Plumbing Business in 2021 With No Money? [7 Steps]
1 – Make a BluePrint For Your Business
For starting a plumbing business, you must be ready with the blueprint. The blueprint typically helps you to map out the essential requirements of your plumbing company.
In simple words, you need to take into consideration the following factors when you are planning to start a business:
- Startup and ongoing costs
- Identify the target market and business partner
- Customer’s charge
- Opt for the legal plumbing contractor
- Name your business
For starting your own plumbing business, a business plan plays a vital role to deal with opportunities like creating a business foundation, business model, and even raising funding.
As an entrepreneur, it becomes your sole responsibility to create a business plan in such a way that it helps to cover essential information on the trades businesses to a great extent.
Generally, you will come across multiple samples of business plans that help you to start your business. In addition to it, it includes detailed information on how you organize your business.
- Define the objectives and goals of your business
- Analyze the market research and client feedback
- Identify the Initial start-up costs
- The pricing structure of equipment, materials, transportation, labor, and payroll for construction projects
- Finalize the additional technology to include in your marketing plan
- Identify the projected costs and revenues in business ideas
2 – Know Your Niche
Once your business plan is ready, you need to search for the local plumbing services currently hitting the market. Because to be on the top of the competition, you need to identify your niche and goals for your plumbing business different from them.
The standard services the plumbers typically provide are fixing leaky pipes, repairing wash-basin sinks, installing new radiators, and others. So, your niche is an essential asset for generating more revenue in your small business.
By analyzing the other competitors’ services, you need to do more research to identify the gap and fill it by introducing a list of the services that enhance your business productivity.
The services you select should be the best, whether your niche is a small or large house, commercial area, hospitals, warehouses, or large buildings.
3 – Get Business License, Certification, and Insurance
When you are planning to start your plumbing business, a business license and insurance are mandatory. You must have a plumbing license issued by the government or secretary of state; otherwise, you must be ready to pay hefty penalty fees.
You need to have a legal certification for plumbers from a trade school or by doing an internship. By implementing the following methods, the plumbers can quickly become licensed plumbers.
- Get Certified: The plumbers can eventually register for trade schools or certification programs only if they have cleared their high school diploma or GED. Usually, a maximum of two years is involved in the course. It includes studying math, cleaning toilets, understanding water and waste systems, building codes, piping methods, trade documentation, welding skills, and safety techniques in the job sites.
- Be an Apprentice: A plumbing apprenticeship helps you build a strong network among plumbing associations. It is usually paid hands-on training under licensed or master plumber to gain experience. Such apprenticeships are a mandatory facet to grab an advantage to become a plumber, and its life span is from two to five years.
- Pass your license exam: Once your apprenticeship is ready, you can apply for licensing examination. Different regions have different methods of taking an exam trial based on requirements and length. Even some regions require you to renew your license at some amount of time interval. You can now work as a journeyman plumber once you receive your licensing requirements.
- Become a Master Plumber: You will come across a master plumber to start a new business in many states. You can take up to five more years to earn your master plumber license of on-the-job training and certifications.
By using a certification program, the plumbers can easily enhance the skills and serve the customers professionally. You can now opt for business insurance as your business license is available with you.
Insurance is a boon for many service businesses as it gives protection to business owners and customers without paying for additional damages. Insurance covers when something breaks in a customer’s home/office.
Moreover, you can also opt for plumber insurance covering essential things like medical costs, equipment damages, and other repairs. If any material is broken, then insurance helps you make the failed material/part payment.
4 – Create a Service Agreement and Pricing Formula
The business owners need to make a selection of services with low-rate prices to attract customers. Even they can implement a pricing formula in the business idea to determine the cost of every job.
In simple words, the plumbing companies’ business owners have to sign legal service agreements with their customers to ensure a consistent experience.
Moreover, this agreement clarifies customer expectations and minimizes the risk of legal disputes by setting out payment terms and conditions and service level expectations.
5 – Assessing Your Financing Alternatives
When you plan to start a new business, one of the best options is to spend a couple of years saving your money and plumbing equipment.
What happens if you are not able to save? You need to opt for business financing options. Initially, new businesses typically don’t qualify for regular commercial loans because of minimal revenue.
There are other common alternatives to commercial lending like:
- Startup loans
- Friends and family loan
- Small Business Administration loan
- Home equity loans
- Business credit card
An alternate option is that you can benefit from assistance from external organizations and even the government. You can also look for legal aid from state and local municipalities.
6 – Advertise Your Plumbing Business
On an initial level, you may not have a sufficient budget to promote your company either on TV, newspaper, or even radio. So, for such cases, word-of-mouth is the best advertising vehicle.
By using word-of-mouth referrals, customers find it relatively easy to select a plumber. You can create loyalty programs for the customers by offering discounts, offers, or even free upgrades for every visit and referral.
You can even purchase phone book advertisements and distribute business cards to expert professionals in supportive industries like electricity and general construction.
7 – Take Care of Legal Aspects
For starting a business, it becomes a mandate to submit essential legal documents on time.
Even there exist many plumbing clearance certificates that need to be submitted to a construction company. These documents should be provided to the legal authorities for starting a plumbing business without any obstructions.
As per the different states, you must have the following documents:
- Plumbing license
- Contractor’s license
- Plumbing permit
- Plumbing forms
Apart from these documents, a tax identification number (TIN) and liability insurance must be available. A retail license is also mandatory if you plan to sell plumbing equipment like pipe wrenches, steamfitters, or other parts or products.
As a part of legal documents, trademarking your company is an essential metric. A business logo identifies your company’s trademark. So, design an attractive logo from professional designers for your plumbing startup.
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You have seen the necessary information that will help you to start your plumbing business with ease. Even it will be helpful for you to manage a business that needs plumbing tools and equipment.
You may also like to read:
5 Best and Easy House Cleaning Schedule Applications That Help You Organize Your Home Like A Pro
How To Promote & Market a Plumbing Business in 2021? [7 Essential Tips]
1 – Build a Responsive Website
Website is the essential weapon that plays a vital role in promoting your plumbing business to a great extent. Websites help you get rid of using the mobile phone and searching for a nearby plumber.
With the website’s help, you can easily display the list of plumbing services, share the price structure, and view the contact details. Moreover, you can make your website mobile-friendly so that customers can easily view the website on phone screens.
Generally, more than 52% of people use online searches only from mobile phones. If your website is not responsive, the customers will not read or navigate to different site pages.
2 – Create Location Pages
As a business owner, you need to include your service areas as per your city or country. So, you need to consider different pages in your business structure based on each site or location.
By creating different pages, you can eventually increase business ranks, specifically in terms of the local search when users type into Google.
3 – Claim Your Google My Business Profile
Google My Business profile is one of the best marketing strategies that you can apply to help customers find your plumbing business online.
Once the verification for business owners is done from Google, it becomes relatively easy to update information, images, and essential contact information that usually displays in search results.
4 – Create Social Media Pages
Nowadays, social media pages are becoming a boon for many online businesses to build a reputation on a large scale.
On an initial level, you can focus on social media platforms used on high-priority by the customers. Examples are Facebook, Instagram, and Twitter.
One of the best recommendations is that you need to make sure that your NAP (Name, address, phone number) is accurate across every site page. In addition to it, it helps you to include backlinks to your site to enhance user traffic.
5 – Start a Blog to Highlight Your Expertise
A blog is a learning approach or a guide to provide the essential information related to plumbing systems to the clients.
Once you add an innovative blog to the site, your clients can quickly grab the information related to plumbing jobs and highlight your industry expertise. To enhance the online reputation, you need to perform regular blogging updates.
6 – Create Expert Plumbing Content
To enhance your plumbing industry’s marketing strategies, you need to create engaging content that defines your services and products in various forms like blogs, social media pages, Instagram, or Youtube videos.
With such content marketing, you can quickly get new customers and even the workers who want to work in your plumbing industry. In short, it is a great platform to enhance your business growth.
Below are some of the examples that you can try out to make your content the best one:
- The top 5 common misconceptions about plumbing
- Common DIY plumbing mistakes and how to fix them
- What makes [your business name] different?
If writing is not your profession or hobby, you can also record a simple video using a mobile phone. Nowadays, videos are the biggest weapon to enhance your business productivity, customer base and attract your target audience.
7 – Use Customer Service as a Marketing Tool
Customer service plays a vital role in many businesses as it offers cost-efficient, effective, and most crucial long-term business growth.
By having an online presence of a plumber at any time, you can improve your business productivity. So, customer services are essential for your business in two possible ways:
- There are more chances of repeat business and that too with cheaper and more valuable future perspectives.
- You’ll receive happy customers that will spread the word and send personal referrals.
As a business owner, you can initiate by being a responsive communicator for using customer service as a marketing tool.
The workers can easily send a simple “on my way” text message or reminder from their mobile phone. So, the customers feel relaxed by keeping the door unlocked can go a long way towards making your visit smooth and successful.
Finally, once the job is completed, the business can send a follow-up email to feedback from the customers.
These essential tips will be helpful for you to enhance marketing strategies in your plumbing businesses.
Take your valuable time to view every tip mentioned, and if you have any additional questions in your mind, we have shared some important frequently asked questions in the next section.
Yes, plumbers do make good money, but that depends on the state they are working in and their work experience. On average, however, the median income for plumbers, pipefitters is over $50,620 annually.
The plumbers can earn $25 per hour, but it ranges from $16 to $35 for a journeyman based on working area.
For starting a plumbing company, entrepreneurs need to consider the expense of the following metrics:
- Office furniture
- Office equipment
- Various plumbing tools
- Plumbing franchise
- Purchasing truck with lower interest rates
In this article, we have seen the complete process that helps you to guide everything related to start a plumbing business.
Even we have seen the promoting activities that make your marketing strategies build with ease and enhance your business strength.