How To Start a Pool Cleaning Business? (A Complete Guide)

The pool cleaning business is growing at an exponential rate. Don’t believe me? Here are the stats to prove it. The global pool cleaners market will be 2377.8 million USD by the end of 2026. It’s growing at a CAGR of 10.5%. Hence, now is the best time to dive into this business.

Now, you may be thinking, how to start a pool cleaning business? Don’t worry, as I will share the step-by-step process on how to build a successful business. Let’s begin.

How to Start a Pool Cleaning Business – 6 Essential Steps

6 Steps to Start a Pool Cleaning Business

Step 1: Do a Market Research and Create your Business Plan

First, start with research and planning to build your pool service business. Here are a few areas that you should look into:

  • Financials

    Determine your startup costs and business expenses. Here are two questions that you should consider.

    • How much will you charge for your services?
    • How much do pool cleaners make?

    Pool cleaners make $13-16 (USD) per hour, on average. Hence, you need to figure out how much you will charge for your services, the resources you currently have, what you need to invest in, and plan where and how you spend your money.

  • Employees

    Will you be working on your own or with a team or partner? You may ask your friends and family if they are interested in joining your pool service business.

  • Services

    Decide whether you want to provide one-off visits, recurring pool maintenance, pool cleaning education, or other services. Take into account the market demand while making a decision.

    Also, determine whether you will work full-time, part-time, or seasonal. What kind of clients will your pool service industry serve? Commercial clients, residential ones, or both. Think about it.

  • Competitors

    Check out your local competitors. What services and benefits do they offer? Think about how you can be unique from them. Create your niche to make your pool service business stand out from the rest.

  • Decide a Business Name

    Pick a name for your pool cleaning business. Choose it based on your city, work ethic, or company values. It should be something that makes you happy, as it will be the identity of your pool cleaning service.

Step 2: Choose Your Legal Entity

You need to define the business type you want for your pool cleaning company along with the plan. Generally, three primary business entities are available for you to select:

  • Sole proprietorship: It is a simple, easy, and most affordable business type for your new business. It has only a single business owner.
  • LLC (Limited Liability Company): You can quickly grab the opportunity for protection against various business operations.
  • S and C corporation: Another form of business protection that business owners can opt for their business, which in turn requires more leg work.

It becomes mandatory for LLC and corporation business types to file an article to the state or local government secretary and perform some legal operations before starting your pool cleaning business.

Whatever the business type you select, it becomes essential for you to ensure that all the legal requirements are fulfilled. It ultimately depends on the states you live in because different states have different rules and regulations to follow.

For legal formalities, business insurance and getting an employer identification number (EIN) are also mandatory for running a pool cleaning business. Having a business name and a business bank account are essential factors.

Step 3: Buy Essential Equipment For Your Business

To service swimming pools, hot tubs, spa tubs, or jacuzzi, you need a lot of equipment to purchase. The cleaning pool business is a low-investment business if you are not considering transportation.
For pool cleaning business start, you need to purchase essential supplies like:

Apart from these supplies, business cards, service agreements, and company-branded apparel also need to be considered before starting a business.

Step 4: Build a Brand and Market Your Business

It’s essential to think about how you will present your pool cleaning business. Branding creates a feeling, shows consumers what they can expect from you.

  • Design a Logo

    Design a professional-looking logo. With tools like Canva or Looka, you can design it yourself. You can even hire a designer or branding agency if you have the budget for it.

  • Define the Whats and the Whys

    Create a story. Tell your clients what you do and why you do it. It could be that you grew up around pools, always felt fascinated by it, or a 9-5 job just wasn’t your cup of tea.

  • Find your Value Proposition

    There is a lot of competition in the pool industry. Hence, you should offer something that nobody in the market can.

    It could be that you provide the best service in the city, or you guarantee that your pool is algae-free. That is how you will create value and promote it in your marketing campaign.

  • Business Listing

    You can get your pool cleaning business online with a free Google my business account or Facebook business page.

    It will give potential customers a platform where they can get in touch with you, put in a job request, and check reviews from others.

  • Create a Website

    You can use hosting platforms such as WordPress, Squarespace, Wix, or GoDaddy and get a custom domain that includes your business name.

    These hosts have website builders to help you create your website. Some provide email domains that let you add the branded email address to your website.

  • Materials

    You can add your branding to the vehicles, uniforms, invoices, business cards. Anything that customers can see.

    With Canva or Looka, you can design these materials yourself. A designer or an agency too can help you with this task. Print them with online services like Vistaprint, Primoprint, or Customink.

  • Advertise Your Business

    You can promote your pool cleaning service business throughout the area using door hangers and postcards and secure customers. Try using Google Local Services Ads to reach out to clients and bring them to your website for appointments.

Step 5: Assess Your Profits

Once your business is set up and running smoothly, it becomes your prime responsibility to analyze the things that are going on in the pool cleaning industry. You need to make proper analysis on different aspects like:

  • Is your pricing structure affordable to the customers?
  • Have you included all the essential services that are demanding?
  • Are you ready to troubleshoot any issues that occur in an emergency?

For gaining profits for your business, you need to get some necessary repair skills in the initial stage. For example, you or your pool cleaners must have the skills to patch cracks, solve filter-related issues, and even fix the clogs.

Moreover, you need to sell equipment to your customers to maintain their pool in between professional cleanings.

You can follow these key steps to start your pool cleaning business and make the swimming pools cleaner.

Step 6: Start Using a Pool Cleaning Service Software

FSM software like FieldCamp will help you provide better pool cleaning services. It will streamline many operations like:

  • Sending invoices and getting paid
  • Sending quotes and estimates
  • Scheduling jobs and planning service routes
  • Tracking client details
  • Staying in contact with your clients

It will keep everyone in your team on the same page. FieldCamp will help you manage all the day-to-day tasks from one place and start on the right foot.

Start and Grow Your Pool Cleaning Business

Automate Job scheduling, Payment processing, Staff and Invoice management with FieldCamp

Pros & Cons of Starting a Pool Cleaning Business

  • You can work outdoors either full-time or part-time.
  • You can start your business with fewer start-up costs
  • You become physically active while doing the pool cleaning work
  • The pool cleaners don’t need to have a uniform while working. Generally, shorts and a t-shirt will do.
  • You have complete freedom to select your working hours and schedule your work orders that suit the best for your needs.
  • Most chemicals for cleaning pools are toxic and hazardous to your health.
  • The cleaners need to be aware of using such chemicals. Otherwise, there are more chances of getting them hurt when used wrong.
  • The pool cleaning business is considered a seasonal business, especially for the areas that have cold winters. So, you serve only to residential pools, you need to find an alternate solution during that off-season. However, many commercial pools like hotels have indoor pools, making it easy for you to retain more work to work even in winter weather. Provide regular maintenance service quality to such places.

Top Things to Consider Before Starting a Pool Cleaning Business

For starting a pool cleaning business from scratch, you need to consider the following things in your mind:

  • You must obtain the certification or experience from your state government or area’s health department to prove that you are one of the best-rated pool service businesses. Be a certified pool operator
  • You must be ready with the selection of your business structure and appropriate business plan.
  • You need to create an effective marketing plan for your business by mentioning your target market and even the strategies you planned to find customers and let them know about your business.
  • You must have the required amount of revenue on hand for buying and maintaining tools and pool equipment for your business. Add new trucks and equipment so you can expand your service area
  • Business license, insurance, and even personal assets protection are a must when planning to start a pool cleaning business.
  • The pool owners must have pool cleaners who possess expert professionals who can swim to save the swimmers and yourself.
  • Conduct regular pool maintenance
  • You must have small equipment that helps you protect yourself from the sun, for example, sunscreen and a hat.
  • To keep yourself hydrated, you must have water bottles and a cooler to stay protected from the sun.
  • For marketing strategies, business cards and flyers or brochures, Google My Business listing, and social media marketing should be included in your business to enhance your local area’s brand awareness.
  • You need to include the essential pool cleaning equipment and products like poles, hoses, skimmers, cleaning products, chemicals, and water test kits. Acquiring pool cleaning education and training will help you run a successful pool cleaning industry.
  • Get Business Insurance. A pool cleaning business will need multiple types of insurance to be fully covered. General liability insurance protects the company if customers get injured due to the business’ work, and this type of insurance can cover business expenses like medical bills or legal fees.
  • Finally, you must have a reliable transportation facility to move your equipment from one place to another.

Simplify The Way You Manage Your Field Service Business

FieldCamp makes it easy to create Job schedules, Keep track of customer details, Staff management, Payment process, and Invoice management.


On average, the pool owners can make about $50 to $60 per hour for cleaning a swimming pool. It depends on the cleaners whether to work full-time or part-time, but can make up to $2,000 to $2,400 per week.

Pool service professionals can earn up to $50 to $60 per hour and up to $200 if they do equipment repair and pool maintenance.

A pool cleaner typically charges $86/month if the customer opts for weekly pool service. So, we can say that one-time pool cleaning ranges from $150 to $300. If you want to winterize the pool, then approximately $95 is the cost.

Monitor the chlorine and pH. Chlorine gets used for killing germs and bacteria in pool water. Hence, it plays an essential role in keeping the water clear. The pool’s pH level measures how acidic or alkaline the water is, influencing the chlorine’s effectiveness in keeping the water clean.

Want to start your own pool cleaning business?

You just need to keep in mind the essential steps mentioned in the article to start your pool cleaning business like, thorough research for marketing your business. It will help you to enhance your own business and performance to a great extent. Additionally, we have also specified the top things that will make your mindset start your new business.

Once your business is ready, make sure you automate your day-to-day business operations so that you can spend your time expanding and growing your company. With FieldCamp software, you can automate and streamline your business completely. FieldCamp is a technologically advanced field service software solution that makes it easy for you to manage the overall aspects of your pool cleaning businesses.