How to Start a Residential Cleaning Business?

The global cleaning industry is growing at an exponential rate. Its market size will reach $74.299 at a CAGR of 6.2% by 2022.

For aspiring entrepreneurs like you, now is the time to jump in and begin working on your dream of building a residential cleaning business. I know that the first question that comes to your mind is “How to start a residential cleaning business?” To get the answer, continue reading this blog.

What is the Residential Cleaning Business

A residential cleaning business provides cleaning services to clean home areas like the kitchen, lounge, bathroom, and bedroom of the customer’s home. The common tasks involved in the residential cleaning business are mopping, vacuuming, dusting, polishing, and sweeping.

You need to take care of the many aspects while starting a new residential cleaning business. Just follow the steps mentioned in the next section and you are good to go with your new business.

How to Start a Residential Cleaning Business? Follow These 8 Steps

To start a house cleaning business from scratch, you need to take care of the following steps.

8 Steps on How to Start a Residential Cleaning Business

Step 1: Do the Initial Cleaning Jobs Yourself

One of the first steps that you need to take care of before starting a house cleaning business is cleaning yourself.

Maid service or house cleaning service typically involves a lot of cleaning jobs to perform. By doing most of the jobs by yourself, there exist more chances of reducing labor costs in your business.

By performing such cleaning jobs, it allows you to know the overall business aspects. So, it becomes easy to grab more customers by defining the expert services you have. You also have an option to ask friends and family to use your services.

Once you have a long list of customers, you need to hire more employees to perform the cleaning jobs for the client’s home. Moreover, you need to focus on other aspects like quality services, workflow protection, and enhancing the brand reputation to a great extent.

Also, you need to initiate scheduling cleaning jobs based on your availability, whether it may be full-time jobs or weekend jobs.

Step 2: Prepare a Budget For Your Cleaning Business

One of the essential questions that many aspiring entrepreneurs ask is:

  • Is it possible to start a cleaning business with no money?
  • How can we keep the costs down?
  • Is it expensive to build this type of business?

You will need some money, but don’t worry, it’s not as expensive as you think.

Performing most of your cleaning jobs solo will save some money in your pocket, but budgeting is more than just how many hours you work. You will need to invest in some supplies for your business to succeed. It also includes vehicle maintenance and fuel costs.

Prepare a reasonable budget for your business, including the replacement of products and equipment as necessary. Factor hiring and payroll cost into the equation if you outsource labor. Also, you need to set aside money for taxes and insurance.

Try to pay yourself an hourly wage. Set aside money for cleaning equipment, and calculate estimated taxes in advance. If you neglect it, your business budget will quickly disappear.

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Step 3: Setup Proper Licensing For Your Cleaning Business

Once the business name is finalized by you, it’s time to perform some legal formalities.

First of all, you need to define the business structure. Generally, the common types of business structure are:

  • Sole Proprietorship: The overall business management is in the hands of business owners.
  • Partnership: You have an option to include two or more members in your business to operate.
  • Limited Liability Company (LLC): The best option for medium or higher-risk businesses.

Different states follow different licensing requirements. So, you need to contact the secretary of state to determine the list of required information related to a business license.

To start a cleaning business, you must have an occupational license and register as a DBA.

Next, you must have a business insurance policy. So, buying liability insurance helps you protect your business from accidents, property damage, or even employees’ injury while working.

Moreover, it becomes mandatory for customers to purchase insurance from a reputed insurance company before the residential house cleaning service starts at their homes.

Additionally, it is possible to opt for bonds, which work the same as insurance, giving protection from any loss that might occur due to theft.

What happens when one of your cleaning staff is sentenced for stealing something from customers’ location? In such a case, you and your business will be accountable for performing such a fault. So, you need to be very careful about it. Otherwise, your company must be ready to pay a significant amount.

Compensation is also essential for your business. It entirely depends on your state rules and regulations for field worker’s compensation.

The main aim of having workers’ compensation is to protect your staff from any injury or illness while working on the job site. If something happens, the workers are compensated for the same.

Step 4: Choose a Brand Name For Your Company

Any startup business needs to establish a brand first. Aim to choose a title for your business which:

  • Accurately describes the company
  • Is easy to spell and remember
  • Is not already in use
  • Sounds good and can be read easily

While deciding on a business name, you can search it online too. If another company already has the same name as you, try to find that out sooner. Legal issues with using another business’ name, even if you choose it unintentionally, can be costly.

Here are some resources available for brainstorming names:

To register your cleaning business, please refer to this website.

Step 5: Determine What Cleaning Equipment to Purchase

The most crucial step to start a cleaning business is purchasing essential equipment and cleaning supplies.

You need to think about the materials and cleaning products to include in your business. You have an option to rent cleaning equipment or purchase used equipment on the initial level.

Generally, for any house cleaning work, the cleaning company may include the following equipment:

  • Cleaning solutions
  • Spray bottles
  • Cleaning uniforms or aprons for cleaners
  • Disposable or reusable paper towels
  • Mops and brooms
  • Sponges
  • Latex gloves
  • Scrubbers
  • House cleaning chemicals like window cleaner
  • Dusters and vacuum cleaner

You’ll come across many customers that are against using harsh chemicals to clean their home. In that case, you need to go for selecting the more eco-friendly cleaning agents.

Nowadays, many organic and green products are available in the market. They have a negligible effect on the human body.

During your business startup, visit nearby supermarkets and purchase cleaning products. But as your business grows, you can purchase the necessary cleaning supplies directly from a janitorial supply center.

Step 6: Adopt an FSM Software To Run Business Operations Smoothly

I would highly recommend adopting an FSM software like FieldCamp for your cleaning business. You may be wondering why? It’s because:

With FieldCamp, you can automate and streamline your business operations. Here are the benefits of using this software:

  • FieldCamp has made it easy to assign jobs to your field staff. They will get all the job details from one place. Also, our software is compatible with both Android and iOS.
  • Your field service technicians can clock in and out on the jobs assigned by you. FieldCamp will automatically give you the update, which can be “On my way,” “In progress,” or “Complete.”
  • With FieldCamp, you can see your technician’s current and future jobs, along with details and immediate status.
  • Your technicians can send invoices from the field with a single click. Creating and sending invoices is easier than ever now. The invoices will be instant, accurate, and follow-up is automated.
  • FieldCamp uses state-of-the-art encryption. Hence, your data is safe. Also, you can set a unique PIN to quickly access your account without having to log in again.

Step 7: Come Up With a Marketing Plan

Marketing is one of the best techniques for any business to find customers. Marketing comes up with a list of activities ranging from simple word-of-mouth to running ads in local newspapers.

  • Develop a responsive website: A website is a powerful tool that allows you to include your service offering, contact information, blogs, and other articles for your target market.
  • Using door hangers: You have an option to use plastic or cardboard signs to mention your business information and enhance your customer base from the get-go.
  • Uniforms for cleaners on the job site: Uniform gives a professional and trusted look to your local business. Without a uniform, the cleaners clean the house and leave the location. No one in the neighborhood notices the same. They must have a professional look by wearing a simple t-shirt with a company logo on it.
  • Google My Business: You can even list your business on Google My Business and take feedback from your potential customers.
  • Business cards — You can easily take advantage of enhancing your business by printing the business cards. The card includes basic business information, contact details, service offerings, and other details.
  • Facebook and Instagram business accounts — Nowadays, Facebook and Instagram are leading in the social media industry. So, use these social media channels to promote your business to a great extent.
  • Local Facebook community groups: You can efficiently market your business, provide training on window cleaning certain things, and share the ideas to sweep the home.
  • Advertisement: You can put an ad in the local paper including the information related to the residential cleaning service.
  • Referral programs: You can ask your potential customers to refer to their friends and family members about your business.
  • Distributing fliers: Fliers are also the better option to market your business. You can easily advertise your work, services, and other essential information by sharing the local area’s fliers.

Step 8: Focus on Providing Exceptional Customer Service

Cleaning is an honest occupation. You remove dirt and make surfaces shine. But in customer service roles, you have to put client needs first, which means being available to your customers, responding quickly to their service and quote requests, and following up with consumers to secure repeat business.

You will need a mode of communication with your clients to manage the technical side of your cleaning business. Tools such as voice mail, phone service, email account, a website, social media pages, or all of these combined can help improve your organization’s outreach to consumers and provide excellent customer service.

Want To Run An Efficient Residential Cleaning business?

FieldCamp is a field service management software solution that helps you to schedule your jobs and track important details on the go.


The costing factor typically depends on various business perspectives like initial investment, the number of employees to include in your business, purchasing license and business policies, labor, and considering the marketing strategies.

You can easily enhance the customer base in your cleaning business if you apply the following activities:

  • Develop a marketing and business plan
  • Be available in the Yellow Pages, phonebooks, or community directories
  • Opt for referral programs
  • Include coupons and discounts for promotional activities
  • Stick to your professional image
  • Build a professional network

Starting a cleaning business is completely worthy because:

  • It requires minimal start-up costs
  • No need to rent or buy premises
  • No need to buy a company vehicle
  • No Need to pay utility bills


Are you ready to work hard and build a successful cleaning business?

Follow these steps sincerely, and soon you will have a thriving business. Adopting an FSM software like FieldCamp can complement your business further. You can share all job details in one place, create and dispatch invoices to clients instantly, and track your field technicians in real-time. Know what they are doing at any time of the day or night. If you are feeling unsure, don’t worry. Visit the website and start a free trial today to check everything out!