How To Market Lawn Care Business? [11 Tips + Benefits]

Do you run a lawn care business, or are you planning to start one? Great, you are on the path of varied opportunities. 

Don’t believe us? According to research and market reports,  the landscaping business in the United States is expected to grow at a CAGR of 4.5%, during 2021-2026. Hence, the market for landscaping services is growing and will continue to increase in the upcoming years. 

If you are already in the market or not, you should know that owning a company is not enough. How would customers know that you exist? For that, you need to market and spread your business to the customers.

Today, in this blog, we will discuss some tips and benefits on how to market your lawn care business.

11 Tips On How To Market Your Lawn Care Business

1. Claim and update your Google My Business page

Getting your lawn care business list on Google My Business is one of the finest and fastest ways to get noticed. Google and Bling offer my business page which allows you to register your company’s name as per the location and area.

For instance, if someone near you searches for ‘lawn care business near me’ your business name and details will appear. To claim the spot, your company needs to get listed on Google My Business. Also, you need to add information such as

• Company name
• Your services 
• Contact details
• Operating timing
• Logo and business description

After that process, you will be counted as an official listed landscaping business on Google. 

2. Manage your online reviews

It is hard for new clients to trust you, especially in the lawn care industry, because they are giving entire lawn responsibility to you. As a lawn care business owner, you must make them trust and show how genuine and valuable your landscaping services are. 

But the main question is how to build their trust. So, for that, there are two ways, one is word of mouth, and the other is online reviews. According to a bright local survey, 89% of customers trust a company with online reviews.

It proves that numerous people are reliable and consider online reviews before approaching them for lawn services. You can ask your existing customers to give their feedback by providing online reviews. 

Every review, good or bad, is important because it will help you manage and enhance your business with improved lawn care services. 

3. Set up Facebook, and Instagram pages and work on social media marketing

Advertising on social media platforms such as Facebook and Instagram is quite effective. However, creating a social media page is not enough, you need to run them actively and post frequently about your new services and offers.

Social media pages are easy to set up and help you to reach and connect with your wider clients easily and quickly. But for that first, you need to create a page and add your relevant information such as business name, logo, services, operating hours, location, and business description. 

Once the page is created, share the updates regularly about your services such as before and after pictures of your work, what type of lawn service you provide, make commercial accounts for it, show your online business card, and what you will do for clients care?

However, in this strategy, you require to be consistent and post which are relevant to your business. Also, use original photos and ask for feedback or review for your work. It does not require a formal format; showcase your work in fun and quirky ways so that people can get connected or approach you for your work. 

4. Distribute lawn care flyers

One of the effective landscaping marketing strategies is to distribute flyers. Yes, it is offline and does work if it has been published right and distributed at the right place and to the right people. It is cost-effective and helps you to build a client-based community.

For instance, you have distributed flyers in the neighborhood where lawn service is required. In such a situation, few clients will consider you for work and some will not. 

But most importantly, they will remember that there is a lawn care company that is offering services. Therefore, printing marketing is still effective. Also, it will increase your referrals and create your route density for services. 

5. Advertise in the local newspaper

74% of consumers left reviews for local businesses to boost local chamber of landscaping service. 

That shows how consumers prefer local businesses, so to make a way on the list of your local residents, you need to connect with them. You can advertise your company in the local newspaper or join a local community.

Also, networking with local trade associations for your local landscaping businesses will benefit you as residential clients will be able to easily recognize you. 

If you are new to the industry, you can find local trade associations on Google; you can register yourself on yellow pages or connect with the entrepreneur from the existing industry. They will help you to understand what trade groups and entrepreneurial are there in your area. 

Connecting with the local community and the local newspapers are useful lawn care advertising ideas for small-town services or small lawn care business owners because they can reach out to their potential customers (local residential customers) easily.

6. Built a lawn care website

We have come to an era, where everything is digital. If people want something, the first thing they will do is search online about it. Thus, it is important to emphasize online marketing to attract more customers.

There are multiple ways to make your online presence, but the website, Google ads, search engines, PPC ads, and social media platforms are the most important modes. 

Let’s first understand the importance of having a website for your landscape business. A  website will take at least 2 to 6 months to start ranking in the search engine, but it will help you to increase the sales of your business. 

Important Tip–
Do not forget your website should include company name, contact number, email id, pricing, testimonials, landing page, and most importantly, what your business is providing.

The website will help clients to find your company when they are searching for landscape services online. Hence, create a website that is excellent and provides what your client would be looking for.

However, ensure that you keep updating your website often because that will make clients engaged with your company. To make it more engaging, you can add new images, blogs, and videos of your services.  

7. Invest in local SEO for your new website

Let’s be honest, if you think your lawn care business will automatically fall into the search engine list, then you are completely wrong. For ranking and search engine optimization you need to form a website, make yourself listed on Google ads, online reviews, and post blogs. 

However, a local SEO would be beneficial for your website as people search for the nearest company for lawn care services. Invest in SEO, as it will help you to get noticed faster and allow clients to contact you for services. 

With the help of SEO, you can generate traffic and attract clients to your website There are two types of SEO: organic and paid. If you want to operate free, organic SEO is for you. If you are ready to pay, PPC (pay per click) is for you. 

Let’s understand briefly how online ads work in the next point.

8. Use Google local services ads to generate more leads

Reflect your service area through Google local service ads. To make your marketing efforts worthwhile, Google provides local service ads which help you to generate more leads by getting the spot on the top result. 

So, how does it work? Google local services ads appear at the top of search results when clients search for local businesses. It is based on the specific area, city, and zip code. Also, the ad will appear on the square boxes. 

Note–

Online ads will be a waste if you don’t know your target people and their preferences.

It will help you to attract leads and build a customer base that wants a local service. Therefore, if you haven’t used this method, it is prime time to adopt it.  

9. Work on email marketing

Email is one of the effective marketing strategies for your landscaping company because you advertise directly to your target audience. It is a great way to advertise your lawn care services because it will keep you in touch with existing and new customers. 

There are two ways to email marketing- you can send direct mail to potential clients or encourage them to sign up for a news email newsletter for every update. The email should have a professional design and outlook because an informal email would negatively impact your company.

It is also a good landscaping marketing plan because you can attract more clients with your offer and boost sales of your landscaping business. For example, if you are offering discounts on lawn care services on the occasion of new year’s eve, and the chances of customers approaching you are high because of the discounts and offer you are giving on the services. 

Email marketing is more than a marketing strategy and is very useful for your business. You can mail to the existing clients about the job being done and send them the invoice. The text in the image is also one of the strong and adequate direct mail campaign methods. 

Pro Tip– Every email should not be about you, and do not make it too obvious sales copy or strategy, customers will lose interest.

Moreover, do not send too many emails at one time or in a short period of time because that will be spamming, and prospective customers would not like it.

10. Start a customer referral program 

Like email marketing, another effective tip to marketing lawn care business is a referral program. The referral program includes offering discounts, promotional events, publishing, and distributing lawn care flyers and pamphlets on door hangers.

The advertising campaigns are ways to grab the attention of potential clients; it could be online with PPC advertising, Facebook ads, online offers, and rewards, or offline with yellow pages ads, brochures, or business cards, and lawn care flyers.  

It will also help you to extend your lawn care services and increase client care by sharing your landscaping work. 

For example, if you recommend a lawn care company to others, you will get a $50 cashbook or any other exciting offer. Such offers are beneficial for both because current customers are happy customers due to the reward offer and will tell others about it; this will help you to gain more customers. 

Pro Tip–  Early winter and late fall is a good time to contact new clients.

11. Use your lawn care trucks & vans to market your business

The last yet effective lawn care tip for marketing is using trucks and vans. Now, you will be wondering if that will increase your asset expenses but it has been proven that having your own lawn care trucks and vans turns out to be helpful.

It is part of an advertisement, for example, your truck or van is standing in the traffic? Do you think a company’s van will attract people’s attention>? It certainly does. They will check and remember your company.

The cherry on the top would be that it looks professional, so it will make a good impression in front of your clients. Also, you don’t have to travel from one place to another worrying about equipment as all equipment and tool will be there.

The following points should be printed on your trucks and vans:

• Company’s name and logo
• Phone number 
• Company color
• Address detail
• Service picture

Bold your services, so the on-looker knows that it is a lawn care service business. The color should not be too dark to not look attractive and not too light to get noticed. 

And those were the lawn care marketing strategies that will help you to boost your business; now let’s understand the benefits of marketing the lawn care business. 

Benefits of Marketing Lawn Care Business: 

• Marketing, a lawn care business, will help you to attract more customers.
• It will help you to understand your business even better. 
• Potential clients will be aware of your company, and your business name will be recognized in the market. 
• Marketing a landscaping business will help you to boost sales. 
• It is a bridge that connects you with your prospective clients.
• You can spread about your business and its specific services faster. 

Conclusion

The landscaping and lawn care market is growing, and you need effective lawn care marketing ideas to stand out in this rising market. So, this was all about marketing your business so that you could get new customers. But how will you make sure that you manage your entire business effortlessly? How will you track whether assigned jobs are completed or not? Calling your workers, again and again, can waste your and their time. 

Therefore, it is better to adopt field service management software that only streamlines your business but automates all the operations, including scheduling, job-creating, customer management, invoicing, payment, and report. 

FieldCamp is one such field management service software that will best meet your requirements. From scheduling to reporting, from invoices to receiving payments, FieldCamp makes it easy with its range of features.

Without giving a second thought, start your FREE Trial and explore the exclusive features of this software.