18 Most Powerful Electrician Marketing Strategies to Grow Your Business Faster

Do you run an electrical contracting business?

Or

Are you planning to start an electrical business

Well, I must say that you are on the path to varied opportunities. 

Don’t believe us? Here’s the proof. According to the Bureau of Labor Statistics, the electrician business in the United States is expected to grow by 9% between 2020 to 2026. Hence, the market for electrical services is growing and will continue to increase in the upcoming years. 

If you are already in the market or planning to enter, you should know that owning a company is not enough. Marketing is needed to come into the eyes of the audience—and if you’re looking for compelling marketing strategies, there are two things you should know:

  • “Which” are the best marketing strategies; and

  • “How” these marketing strategies work the best

Today, in this article, we will discuss well-researched and effective electrician marketing strategies that will help you stand out from your competitors to position your brand as the clear choice, both logically and emotionally.

Top 18 Electrician Marketing Strategies to Use in 2022

Marketing is the tool that keeps the conversation going with your customer, so when it comes to the success of the electrical business, marketing is the answer. In this section, we will discuss the 18 best electrical marketing strategies for your electrical business, which is divided into two sections. The first 10 are logical and the second 8 are emotional. 

So, here are the top 10 logical electrician marketing strategies to grow your network.

Electrical Marketing StrategiesHow To ImplementAdvantages
Set up the goal
  • Establish your sales funnel
  • Know your external cost
  • Determine your business goal
  • Understand your market
  • Know what strategy you want to use
  • Allocate your resources effectively
  • Easily track your ROI
  • Encourage long-term planning
  • Keep everyone motivated
Leverage influencers
  • Decide your end goal
  • Know who you are trying to influence
  • Understand the rules
  • Consider the three R
    Relevance, Reach, Resonance
  • Do your research
  • Compile a shortlist of influencers
  • Build credibility & trust
  • Provide value to your target audience
  • Help drive quicker customer acquisition
  • Boost your SEO
Social media marketing
  • Open your business account
  • Build quality followers
  • Set social media budget
  • Have clear goals
  • Leverage paid social media
  • Create content your followers love to check
  • Be consistent
  • Increases brand awareness
  • More inbound traffic
  • Improve SEO
  • Increase conversion rate
  • Improves brand’s loyalty
  • Increase brand authority
Content marketing
  • Identify your customer’s persona
  • Understand user’s intent
  • Create a list of keywords
  • Do SEO
  • Put keywords into meta description
  • Higher visibility in search engine Higher domain authority
  • Create brand awareness
  • Boost your SEO and traffic
  • Increase your brand personality
  • Fuel your social media engagement and PR result
Ask for referral
  • Make your referral program easy and user-friendly
  • Provide your customer with exceptional product and services
  • Have a clear marketing goal
  • Track your referral program
  • Empower word of mouth
  • Grow a target audience
  • Increase loyal customers
  • Extend your business reach
Employ PPC advertising
  • Start by optimizing your website
  • Select a bidding strategy
  • Create a PPC budget
  • Launch your PPC campaign
  • Create a killer Ad
  • Don’t forget the call to action
  • It’s cost-effective
  • Produce fast results
  • Allow you to get your ideal customer
  • Help your rank even with the low domain rating
Create video tutorials
  • Understand your audience and set campaign goals
  • Stay on brand, and nail down your message across videos
  • Make sure your video budget make sense
  • Optimize your video and target for each channel
  • Test, again and againd
  • Boost conversion rate
  • Build trust and credibility
  • Increase click rate
  • Increase visibility
Understand SEO
  • Set search engine optimisationgoals
  • Create SEO credibility
  • Evaluate your competitor
  • Do keyword research, and topic analysis
  • Align your content with the search intent
  • Boost your credibility
  • Support content marketing
  • Maximize your PPC campaign
  • Helps you reach more people
  • Help you can rank better in local searches
Create an affiliate programme
  • Choose affiliate carefully
  • Recruit niche influencers
  • Build an affiliate network
  • Optimize your website and product page
  • Low ongoing cost
  • Low-risk
  • High ROI
  • Low start-up cost

Here, in this table, we discussed 10 logical electrician marketing strategies to target your audience now without wasting time. Let’s see 8 ways to connect your brand emotionally with your audience.

11. Host Workshops and Webinars

According to the content marketing institute, 58% of businesses use webinars for promotion, and about 32% think webinar marketing will be critical to their success.

Host Workshops and Webinars

Webinar marketing is an act of using online seminars to better promote a company and its product or services to its target audience.

So, as an electrical contractor, hosting workshops and webinars is one of the effective marketing strategies. This allows you to properly introduce yourself to your target audience and connect with them, which helps expand your electrical services business.

12. Media Relation

Media relations, or PR, involves getting stories about you and your firm in magazines and online.

Perhaps, you may have won a new contract, introduced a new product, hired new employees, or achieved record performance in your local businesses. Your firm may have done something unusual, hit a milestone, or sold a lot of things. Giving advice or having strong opinions on an issue may also garner coverage.

13. Add Personal Touch To Your Marketing Message

Today, in a money-driven world, very few business owners consider adding a personal touch to their business. And that’s the reason they couldn’t reach a wider audience. 

So, adding a personal touch is key to marketing for your electrical company. It makes them feel valued and helps attracts more audiences. 

Not only this, it humanizes your brand and helps establish and retain relationships. Not to mention, it allows you to show some personality.

14. Inbound Marketing Strategy

Inbound marketing strategy pulls the customer and drives traffic to your website. Unlike outbound marketing, it focuses solely on creating reasons for the customers to come to you. 

Inbound Marketing Strategy

And you can do this by publishing helpful content and personalizing your social media pages and website copy.

In a nutshell, inbound marketing is based on providing value first, then converting customers. Customers appreciate companies that deliver value through their contacts rather than during the purchasing process.

15. Stay Consistent

The mistake that many business owners and marketers seem to make is a lack of consistency in their branding and marketing. 

If you look at a top brand like Coca-Cola, the level of consistency has made Coca-Cola one of the biggest brands in the world. Today, the brand owns a huge beverage market and has several products under different names and brands. 

So, while electrical contractor marketing staying consistent is as important as other marketing activities. Doing this helps you foster a strong brand image for your company.

16. Build Trust

In marketing, there are a few ways to build trust. Still, nothing is more effective than educating your customers about how your product can make their life easy. 

The best example of trust is the Colgate brand. They started an oral care center packed with information and videos on oral care hygiene as a marketing strategy. 

As an electrician contractor, put all your marketing efforts into promoting your product’s benefits via blog, e-mail, and video.

17. Stand for One Particular Thing

Many marketers and business owners get caught up trying to please everyone, which often ends in disaster and can leave your brand directionless. 

So, as an electrician business owner, make sure your brand stands for something. It could be anything, impeccable service, integrity; just ensure your brand must stand for it and not waver from it. 

This strategy of your appeal to your customers and make your potential customers feel good to buy your product or services.

18. Story

Every product and service you offer has some story to tell, and if you get creative with your story, you will be able to turn that story into something powerful for your brand. 

And being able to do that, as an electrical service owner, you will achieve great height and praise from the audience. Then, they will automatically buy your service from you.

Remember one thing, whatever you choose, know that your story is far more powerful as it can help you achieve cut-through in an electrical business that’s (by design) distracting, creating advertising that resonates with people and sticks.

So, these are the 18 power electrical marketing strategies to boost your business. However, if you have questions regarding the electrical business, we have put together a list of frequently asked questions in the next section.

Electrical Business Software That Helps You

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FAQs

  • Create a professional website
  • Create the content on your site
  • Improve your search engine optimization (SEO)
  • Post on social media for different audiences
  • Create emails that convert readers into customers
  • Help clients through video marketing
  • Build your online reputation

Electrical businesses need data insights to refine sales strategies to win contracts for the electrical supply projects in the market.
Here are the four ways to to improve your electrical apply sale:-

  • Up-sell and cross sell
  • Match your products offers to the market
  • Re-engage customer your about to loose
  • Educate your sales team

  • Social Networks and Viral Marketing
  • Paid Media Advertising
  • Internet Marketing
  • Email Marketing
  • Direct Selling
  • Point-of-Purchase Marketing (POP)
  • Cobranding, Affinity, and Cause Marketing
  • Conversational Marketing

  • Offers new customers discounts and promotions
  • Ask for referrals
  • Recontact old customers
  • Network
  • Update your website
  • Partner with complementary businesses
  • Promote your expertise
  • Take advantage of online ratings and review sites

Local Services Ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.

Conclusion

So, this is the wrap, and now you know all the digital marketing strategies needed for your local business to soar. However, how will you manage your whole electrical business once you succeed? The time has gone when people were using pen and paper to plan, dispatch, creating an invoice. It’s a technological era where everything manages by being in one place. Save much of your time and energy. 

It’s time to adopt an electrical contracting software, such as FieldCamp which is a cost-effective solution for electrical contractors. It helps you to manage your electrical jobs to impart exceptional customer services in just a few clicks!

  • Allocate multiple jobs like wiring and lighting tasks to ensure secure installation and compliance with the regulations.
  • Track electrical jobs and maintain an inventory of electrical hand tools to assure safety.
  • Create invoices of jobs and accept payments instantly.

So why wait? and explore our software today!

Author Bio
author

Gaurang Bhatt

Gaurang Bhatt is a techie in himself with an ability to solve problems technically and present solutions in the form of a product. He is one of the pioneers to curate FieldCamp with his 15+ years of knowledge and expertise in providing solutions to home service industries. Gaurang aims to overcome challenges faced by service business owners through software solutions and blogs.

https://www.fieldcamp.com/blog/electrician-marketing-strategies/