Published on: July 7, 2022 Do you run an electrical contracting business?OrAre you planning to start an electrical business? Well, I must say that you are on the path to varied opportunities. Don’t believe us? Here’s the proof. According to the Bureau of Labor Statistics, the electrician business in the United States is expected to grow by 9% between 2020 to 2026. Hence, the market for electrical services is growing and will continue to increase in the upcoming years. If you are already in the market or planning to enter, you should know that owning a company is not enough. Marketing is needed to come into the eyes of the audience—and if you’re looking for compelling marketing strategies, there are two things you should know:“Which” are the best marketing strategies; and“How” these marketing strategies work the bestToday, in this article, we will discuss well-researched and effective electrician marketing strategies that will help you stand out from your competitors to position your brand as the clear choice, both logically and emotionally.Table of ContentTop 18 Electrician Marketing Strategies to Use in 2022 FAQConclusionTop 18 Electrician Marketing Strategies to Use in 2022Marketing is the tool that keeps the conversation going with your customer, so when it comes to the success of the electrical business, marketing is the answer. In this section, we will discuss the 18 best electrical marketing strategies for your electrical business, which is divided into two sections. The first 10 are logical and the second 8 are emotional. So, here are the top 10 logical electrician marketing strategies to grow your network.Electrical Marketing StrategiesHow To ImplementAdvantagesSet up the goalEstablish your sales funnelKnow your external costDetermine your business goalUnderstand your marketKnow what strategy you want to useAllocate your resources effectivelyEasily track your ROIEncourage long-term planningKeep everyone motivatedLeverage influencersDecide your end goalKnow who you are trying to influenceUnderstand the rulesConsider the three R Relevance, Reach, ResonanceDo your researchCompile a shortlist of influencersBuild credibility & trustProvide value to your target audienceHelp drive quicker customer acquisitionBoost your SEOSocial media marketingOpen your business accountBuild quality followersSet social media budgetHave clear goalsLeverage paid social mediaCreate content your followers love to checkBe consistentIncreases brand awarenessMore inbound trafficImprove SEOIncrease conversion rateImproves brand’s loyaltyIncrease brand authorityContent marketingIdentify your customer’s personaUnderstand user’s intentCreate a list of keywordsDo SEOPut keywords into meta descriptionHigher visibility in search engine Higher domain authorityCreate brand awarenessBoost your SEO and trafficIncrease your brand personalityFuel your social media engagement and PR resultAsk for referralMake your referral program easy and user-friendlyProvide your customer with exceptional product and servicesHave a clear marketing goalTrack your referral programEmpower word of mouthGrow a target audienceIncrease loyal customersExtend your business reachEmploy PPC advertisingStart by optimizing your websiteSelect a bidding strategyCreate a PPC budgetLaunch your PPC campaignCreate a killer AdDon’t forget the call to actionIt’s cost-effectiveProduce fast resultsAllow you to get your ideal customerHelp your rank even with the low domain ratingCreate video tutorialsUnderstand your audience and set campaign goalsStay on brand, and nail down your message across videosMake sure your video budget make senseOptimize your video and target for each channelTest, again and againdBoost conversion rateBuild trust and credibilityIncrease click rateIncrease visibilityUnderstand SEOSet search engine optimisationgoalsCreate SEO credibilityEvaluate your competitorDo keyword research, and topic analysisAlign your content with the search intentBoost your credibilitySupport content marketingMaximize your PPC campaignHelps you reach more peopleHelp you can rank better in local searchesCreate an affiliate programmeChoose affiliate carefullyRecruit niche influencersBuild an affiliate networkOptimize your website and product pageLow ongoing costLow-riskHigh ROILow start-up cost Here, in this table, we discussed 10 logical electrician marketing strategies to target your audience now without wasting time. Let’s see 8 ways to connect your brand emotionally with your audience.11. Host Workshops and WebinarsAccording to the content marketing institute, 58% of businesses use webinars for promotion, and about 32% think webinar marketing will be critical to their success.Webinar marketing is an act of using online seminars to better promote a company and its product or services to its target audience.So, as an electrical contractor, hosting workshops and webinars is one of the effective marketing strategies. This allows you to properly introduce yourself to your target audience and connect with them, which helps expand your electrical services business.12. Media RelationMedia relations, or PR, involves getting stories about you and your firm in magazines and online.Perhaps, you may have won a new contract, introduced a new product, hired new employees, or achieved record performance in your local businesses. Your firm may have done something unusual, hit a milestone, or sold a lot of things. Giving advice or having strong opinions on an issue may also garner coverage.13. Add Personal Touch To Your Marketing MessageToday, in a money-driven world, very few business owners consider adding a personal touch to their business. And that’s the reason they couldn’t reach a wider audience. So, adding a personal touch is key to marketing for your electrical company. It makes them feel valued and helps attracts more audiences. Not only this, it humanizes your brand and helps establish and retain relationships. Not to mention, it allows you to show some personality.14. Inbound Marketing StrategyInbound marketing strategy pulls the customer and drives traffic to your website. Unlike outbound marketing, it focuses solely on creating reasons for the customers to come to you. And you can do this by publishing helpful content and personalizing your social media pages and website copy.In a nutshell, inbound marketing is based on providing value first, then converting customers. Customers appreciate companies that deliver value through their contacts rather than during the purchasing process.15. Stay ConsistentThe mistake that many business owners and marketers seem to make is a lack of consistency in their branding and marketing. If you look at a top brand like Coca-Cola, the level of consistency has made Coca-Cola one of the biggest brands in the world. Today, the brand owns a huge beverage market and has several products under different names and brands. So, while electrical contractor marketing staying consistent is as important as other marketing activities. Doing this helps you foster a strong brand image for your company.16. Build TrustIn marketing, there are a few ways to build trust. Still, nothing is more effective than educating your customers about how your product can make their life easy. The best example of trust is the Colgate brand. They started an oral care center packed with information and videos on oral care hygiene as a marketing strategy. As an electrician contractor, put all your marketing efforts into promoting your product’s benefits via an electrician blog, e-mail, and video.17. Stand for One Particular ThingMany marketers and business owners get caught up trying to please everyone, which often ends in disaster and can leave your brand directionless. So, as an electrician business owner, make sure your brand stands for something. It could be anything, impeccable service, integrity; just ensure your brand must stand for it and not waver from it. This strategy of your appeal to your customers and make your potential customers feel good to buy your product or services.18. StoryEvery product and service you offer has some story to tell, and if you get creative with your story, you will be able to turn that story into something powerful for your brand. And being able to do that, as an electrical service owner, you will achieve great height and praise from the audience. Then, they will automatically buy your service from you.Remember one thing, whatever you choose, know that your story is far more powerful as it can help you achieve cut-through in an electrical business that’s (by design) distracting, creating advertising that resonates with people and sticks.So, these are the 18 power electrical marketing strategies to boost your business. However, if you have questions regarding the electrical business, we have put together a list of frequently asked questions in the next section.Electrical Business Software That Helps You Save up to 95% of your time Automate 90% of your daily operations Generate and track reports in a few clicks Start Your Free TrialNo credit card details requiredFAQsHow do I promote my electrical business? Create a professional websiteCreate the content on your siteImprove your search engine optimization (SEO)Post on social media for different audiencesCreate emails that convert readers into customersHelp clients through video marketingBuild your online reputationHow can an electrical company improve? Electrical businesses need data insights to refine sales strategies to win contracts for the electrical supply projects in the market. Here are the four ways to to improve your electrical apply sale:-Up-sell and cross sellMatch your products offers to the marketRe-engage customer your about to looseEducate your sales teamWhat is the best marketing strategy? Social Networks and Viral MarketingPaid Media AdvertisingInternet MarketingEmail MarketingDirect SellingPoint-of-Purchase Marketing (POP)Cobranding, Affinity, and Cause MarketingConversational MarketingHow do I attract customers for my electrical business? Offers new customers discounts and promotionsAsk for referralsRecontact old customersNetworkUpdate your websitePartner with complementary businessesPromote your expertiseTake advantage of online ratings and review sitesHow does google local services ads work? Local Services Ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.ConclusionSo, this is the wrap, and now you know all the digital marketing strategies needed for your local business to soar. However, how will you manage your whole electrical business once you succeed? The time has gone when people were using pen and paper to plan, dispatch, creating an invoice. It’s a technological era where everything manages by being in one place. Save much of your time and energy. It’s time to adopt an electrical contracting software, such as FieldCamp which is a cost-effective solution for electrical contractors. It helps you to manage your electrical jobs to impart exceptional customer services in just a few clicks!Allocate multiple jobs like wiring and lighting tasks to ensure secure installation and compliance with the regulations.Track electrical jobs and maintain an inventory of electrical hand tools to assure safety.Create invoices of jobs and accept payments instantly.So why wait? Try a 7-day free trial and explore our software today!Author BioGaurang Bhatt Gaurang Bhatt is a techie in himself with an ability to solve problems technically and present solutions in the form of a product. He is one of the pioneers to curate FieldCamp with his 15+ years of knowledge and expertise in providing solutions to home service industries. Gaurang aims to overcome challenges faced by service business owners through software solutions and blogs. 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