A Detailed Guide on How to Get Clients For a Cleaning Business

Commercial and home cleaning business is said to be one of the most lucrative businesses. As reflected in a report by Allied Market Research, the cleaning industry will continue to grow with a CAGR of 5.8% in 2022.

So, it seems like starting a company in this industry could be profitable in the near future. But the question that comes to your mind is how to get clients for a cleaning business? So, we have curated this blog to answer your questions and provide you with a detailed guide on gaining clients for your cleaning business.

Ways to Get More Clients Faster For Your Cleaning Business

One of the biggest problems with getting more clients is not about actually getting them but retaining those who come to you. The following points will tell you some of the best ways to get and keep your clients in the best possible manner.

1. Make up a marketing plan

After successfully establishing a business, you are required to market your business and your services to come into the limelight of the general audience. For that, you have to come up with a solid marketing plan covering all your desired aspects.

You have to figure out your business’s target audience, create marketing strategies, decide your pricing, hire employees, and much more. Every step in your marketing plan should get your business towards growth and success.

Creating and implementing a marketing plan can help you in:

  • Widen your reach
  • Get a chance to convert leads to potential customers
  • Get in the notice of the service seekers across town
  • Know your customer’s requirements
  • Get honest reviews

2. Promote Your Business Online Through Social Media

Establishing and maintaining an online presence is the key to having a successful business. If you are wondering how to get cleaning clients fast, you need to understand how different social media sites work and how they will allow you to market your cleaning business better.

  • Facebook: Facebook makes it easy to set up a business page and have users follow you. From your business page, you can post details about all the cleaning services you offer. Customers can also provide a review on your Facebook business page, and better reviews help more potential consumers find your page.
  • Twitter: Twitter allows you to create a business page. Having a Twitter business page will enable you to create paid advertisements to reach more potential consumers.
  • LinkedIn: LinkedIn is a professional platform and a free way to post job openings. It is also a great way to create awareness for your cleaning company.
  • Instagram: Instagram has become the primary platform for social influencers who have a large following and usually get paid to promote businesses and products. Influencers can collaborate with you on how to promote your cleaning business.
  • Use digital marketing: You can direct ads to a target audience in the exact region with digital marketing campaigns. It will be an excellent tool for your business. Also, you can go for paid posts through services such as Facebook Ads, Yelp, or Google Ads.

3. Get Online Reviews

Online platforms like Google and Yelp can help establish a presence and image among your new and current clients. All you have to remember is to be meticulous about responding to the reviews for your cleaning services.

Accepting reviews and responding to them diligently allow cleaning companies to expand their efforts towards creating an online presence. Platforms like Yelp for Business offer effective advertising features and add more control and value to your business. 

Most business owners will not have enough time or resources to manage an online presence on their own. For the purpose of optimizing the content on search engines, you can hire an individual or a team.

They can help with Google Analytics, responding to reviews, and maintaining all the necessary contact information on Google.

4. Ask for Customer Referral

Reaching out to previously serviced commercial cleaning clients is the way to get referrals. They can refer you with proven experience. Using real experiences through customer testimonials or referrals is the best way to get clients.

Businesses can use the same testimonials on their website and social media profiles. Customers’ word-of-mouth publicity is the best type of publicity, as people believe other customers more.

You can sift through the referrals received from your customers and put them out for a potential cleaning client list. No one can trust your business completely without customers’ recognition.

This way, you can make your customers your marketing agents. Apart from your primary marketing strategy, this type of silent marketing strategy helps you reach a particular audience segment that you cannot reach with the help of other strategies.

5. Use Field Service Software for Quick Services

If you are offering a cleaning service and serving a varied clientele, it is advisable to use field service software. A field service software is a tool that allows you to process job orders, schedule and dispatch technicians, accept payments from customers, and make your overall business process much smoother.

Suppose you offer a cleaning service and have experienced struggle in managing all the aspects of the business. In that case, it is best to let field service software handle all your managerial work.

It will only allow you to focus on other more important things like getting new commercial cleaning clients. There are several reasons why you must adopt field service software. 

There is a bunch of excellent field service software available in the market. All the available software has advantages that help you get clients for a cleaning business. For example, one of the best field service management software is FieldCamp. 

FieldCamp helps you automate 90% of your daily job operations. Its features comprise services like job scheduling, one-click dispatching, invoicing, instant payments, technician tracking, and reporting.

With the help of quick job scheduling, you can save 95% of your time spent on manual job scheduling. It is recommended to start your FREE trial with FieldCamp. Our software will help you overcome challenges you may face after starting a commercial cleaning business.

6. Discounts & Coupons

Make sure your cleaning clients have access to your services without spending too much time or money. It is one way of being recognized. Offering a discount or coupon can help you entice cleaning clients to try out one of your services. You can offer discounts on the first two or three services. Discounts & coupons are ads with an incentive. 

You can promote one type of service to another service’s client using discount coupons. For example, you handle both types of cleaning businesses, residential and commercial. So, if you provide a coupon for residential cleaning to a client of your office cleaning business, it will let your clients try your other services too.

You can also ask residential and commercial cleaning clients to bring in their friends and receive a discount in return. It is a great way to indulge more clients for your cleaning business.

Simplify The Way You Manage Your Cleaning Business

FieldCamp makes it easy to create job schedules, keep track of customer details, staff management, payment process, and invoice management.

No credit card details required

7. Join Online Marketplaces

Online marketplaces offer you to create an additional sales channel for finding more cleaning business clients. Another benefit of being a part of an online marketplace is that it involves less marketing costs compared to other sales channels.

Customers prefer an online marketplace because they can easily compare services and prices on such platforms. Such platforms allow you to be transparent with the cleaning clients by giving them access to the availability and prices of your services. You can start by creating a profile and increasing visibility for new cleaning clients in your area.

It has been proven that in the last few years, most customers and businesses have made the shift from offline to online interactions. At some point, businesses have to make a choice and joining online marketplaces can be a profitable one.

For example, if you are providing office cleaning services, you could get commercial clients easily using online marketplaces as cleaning services are a constant requirement among them.

Cleaning businesses are no exception. Unlike any other business, you can quickly gain more cleaning clients in different locations.

8. Participate in Business Events

Participating in business events gives you a chance to build a professional network of companies. It is possible to attend conventions or networking events and get in touch with potential consumers and companies engaged in a similar business.

At these events, you must keep marketing materials like flyers and business cards handy. It is the perfect opportunity to spread the word about your service.

Business events and conventions are often mistaken for places where you can get maximum business. But that is not true. While attending these events, your focus should only be on representing your business and showcasing your services, and being a humble human. 

If you let the conversations flow smoothly, you could identify and get potential cleaning business leads, eventually growing your business. This way, you can make your networking groups to expand your business’s boundaries.

Events will open up opportunities for you to serve bigger clients like corporations. In the cleaning market, commercial cleaning clients accounted for over 50% of revenue in 2019, making commercial cleaning clients the largest contributors. So imagine, if you can penetrate that market, it will be great for your business.

It’s an ideal option to get more commercial cleaning clients, but you have to be careful with this. Often a bigger cleaning company could try and lowball your cleaning business, and the price they offer you to subcontract may be impossible to carry out profitably.

You certainly don’t want to get a commercial cleaning contract that ends up costing your cleaning business money. Hence, if you are using this subcontracting approach, then make the numbers work and ensure that it is a win-win situation for everyone. Spend some time going over the contract in detail before you sign anything.

This way, business events help your business, from distributing business cards to signing a cleaning contract.

9. Join Business Groups and Communities

Building a professional network through attending business events and conventions can help you find business groups and communities you can join. There are groups and communities for local businesses of all kinds. The cleaning company business is a vast market. You will find that it also has some of the most significant communities.

These communities help you advance in business by collectively sharing ideas, tips, and forging ahead in the cleaning industry. You will find several cleaning business owners who own cleaning companies of all sorts. Belonging to a community can offer the feeling of security and relatability. It provides the support you need to run a business. The power of communities is often quite underrated.

10. Insure Your Cleaning Business

Some commercial clients will require your cleaning business to carry insurance before signing the contract. Having coverage also shows potential customers that you run a serious and trustworthy company.

Accidents, dissatisfied customers, and lawsuits can put your cleaning company out of business. Cleaning businesses typically purchase some combination of the following policies:

  • General liability insurance: Cleaning companies need this insurance to pay for damages if a client slips on a wet floor or you damage their property at a job site.
  • Janitorial bonds: These types of surety bonds cover you if you or an employee gets accused of theft or you lose a client’s property.
  • Workers’ compensation insurance: As soon as your cleaning business hires its first employee, most states will require you to purchase workers’ comp insurance, which pays for injured employees’ medical bills and reimburses them for lost wages.
  • Commercial auto insurance: Your personal auto insurance may not cover damages if you have an accident when driving for business purposes. Commercial auto insurance protects vehicles titled to businesses, while hired and non-owned auto insurance will cover accidents employees may have when taking their automobiles to work.

Simplify The Way You Manage Your Cleaning Business

FieldCamp makes it easy to create job schedules, keep track of customer details, staff management, payment process, and invoice management.

No credit card details required
A reliable way to find leads for your cleaning company is to use social media that allows all kinds of customers to get in touch with you. The customers are exposed to a bunch of companies, and you will be one of them. It is up to you to convince your customers to choose you for doing their job.
Any customer wants from a cleaning business is a job done perfectly. Make sure you do it with the utmost honesty and discipline for any cleaning assignment you take up. There is not much more a customer expects from you. Just arrive on time, do your job well, and finish it on time.
There are several ways to attract potential clients. You can try signing up your business on a portal. These portals allow customers to get in touch with you. In addition to that, you can sign up on service apps, network with different companies, collect reviews and referrals from previous customers, and make your business available and accessible on digital media.
There are various ways of the offline and social media marketing that you can opt for. It helps you reach people at a more comprehensive level, and they can get in touch with you via the phone number, social media, or email address. Using different ways of marketing, you can list out your services, spread the word about your successes, or publish any offer. Without such strategies, no one would know about your business and services.
Getting clients at the initial stage of your business is a bit tough as your business is not much recognized yet, and other well-established competitors are handling the cleaning market. Though, using marketing skills and attractive first-time offers, you can build up a clientele of your own. Make sure your services are satisfactory enough to retain your clients again for repetitive services.
The cleaning business is a new niche in the service market. So, plenty of seekers seek cleaners for their homes and offices. Meanwhile, as per the statistics of Thimble, by 2025, the commercial cleaning industry is expected to grow at a rate of 5.4%. So, you should expect a considerable amount of profits after starting a cleaning business.


Getting new customers for your business is a difficult endeavor. Therefore, we discussed different ways to get more clients for your cleaning business and expand your business worldwide. Following these mentioned ways, you will get more clients and make more profit.

Talking about managing, automating, and streaming your cleaning business, FieldCamp is the best cleaning scheduling software that lessens the burden of your daily business operations. You can focus your entire energy on attracting clients without worrying about job scheduling, payment processing, managing invoices, and staff. Our software will take care of all of this. So, what are you waiting for now? Book a demo today or start your FREE trial.

Author Bio

Gaurang Bhatt

Gaurang Bhatt is a techie in himself with an ability to solve problems technically and present solutions in the form of a product. He is one of the pioneers to curate FieldCamp with his 15+ years of knowledge and expertise in providing solutions to home service industries. Gaurang aims to overcome challenges faced by service business owners through software solutions and blogs.