Published on: August 20, 2022 Your tree service business can seamlessly grow only if you know who is your right audience and what marketing ideas could help you connect with them. It is true that you have many competitors to your business out there that are using the same marketing tactics to acquire more leads. As per IBISWorld, there are more than 125,065 tree trimming businesses in the United States as of 2022. But your tree service can grow majestically with a proper and unique marketing plan. To stand out amidst such a large competition, it is important to tweak your marketing strategy and make it your unique approach. You must build a combinational strategy of less-preferred and most-preferred tree service marketing ideas. Only then would you be able to lead your way into the growth cycle. Look at the five most effective marketing ideas with suggestions on utilizing them better. Whether you are just commencing or are an established business, using these ideas might help you get more customers and stay ahead of other tree service companies. Table of Content Tree Service Marketing Ideas to Grow Business Tree Service Marketing Mistakes FAQs FieldCamp – The One-Stop Solution to Managing Operational Tasks of Tree Care Companies Tree Service Marketing Ideas to Grow Business Tree service marketing can be impactful only if you use the right methods to suit your unique style of advertising your tree care services. Even though the ideas seem commonly adaptable by most of your competitors, you can still add to them your unique touch. Here are some of the best tree service marketing ideas to learn, improvise, and use to reach out to your target audience: 1. Make a tree service marketing strategy In order to level up your tree service business, it is necessary to make up a marketing strategy. Before making up a strategy, it is mandatory to ask a few questions like: a) Who is your ideal customer? It is crucial to decide and identify your ideal customer base to create your marketing strategies accordingly. It is important to know which services are more required in a particular area? What is your customer’s occupation? Is residential servicing better or commercial? b) Who is your competition, and what sets you apart? Every business has its competitors, so you must know about your competitors, how they work, and what marketing strategies they apply. Studying your competitors will give you deep knowledge about market trends and their marketing strategies. Also, find your unique feature or service that sets you apart. If the customers get more at the same price, they will surely retain themselves. So, make sure to add a service that sets you apart. c) What are your marketing goals? If you are making a marketing strategy, then you must make up market goals to pave the way towards it. Marketing goals include several permanent customers, a considerable amount of revenue, becoming a specialist in your field, and social recognition. All of these goals can be achieved by implementing various marketing strategies. 2. Utilizing Facebook Your Facebook business page can often be a great sales channel for you. A lot of your target audience and existing customers are on Facebook. So, it is the easiest way to stay connected with happy customers and a wide target audience. If you have delivered quality tree service to your customers, request them to leave feedback on Facebook by tagging along your page. Apart from just verbal promotion, it is also the easiest way to spread positive word-of-mouth for your brand to friends and close ones. Running paid ads is cheap and easy on Facebook. The advertising campaigns for your tree service business on Facebook will primarily focus on immediate returns and trackable results. Sharing organic posts on Facebook with your website URL might not get you too many calls at the start. But if you try different social media trends to market your tree services through posts, it can bring a lot of attention to your brand from the target audience. 3. Use Google My Business profile It is free to add your business to the Google My Business listing. You just need to spare a couple of minutes to fill out all the important details, and your business will be visible in all the local search results on Google. Almost every tree service business is on Google My Business listing today. But you can try something different and unique to fix the loopholes and add unique elements to stand out in the local listing. Prefer using the actual name of your business without adding any additional keywords as suffixes. Such an approach will make it difficult for your brand to be visible in the local search results. Following that, you should also give an actual phone number instead of a data tracking phone number on your Google My Business profile. It is because Google checks the available phone number against all the similar data it can find across the internet. If you are caught sharing inconsistent data, it will reduce your visibility in local searches. Remember to add all the categories that seem relevant to the services offered by your tree care business. You must also add all relatable business trades, such as landscaping, lawn care, tree removal, and other services, even if you are not currently offering them. It will help you get visibility in many local searches that involve keywords associated with relatable categories. So, once you have sufficient tree service leads for the business, you can change your profile and remove those categories and business trades you are not offering. Consider adding photos of your office, employees, equipment, and work site to add credibility to your tree service marketing measures. People landing on your profile will have a better understanding when they can visually judge the professionalism and standard of your brand. 4. Collect steady stream of online reviews Another pro of listing your business using My Google Business is people can put reviews under your company’s name. Many times after searching for tree-related services, people refer to reviews to decide whether to opt for their services or not. So, make sure you collect genuine positive reviews. The more are reviews, the more are chances of getting potential customers. Also, positive reviews will make your business stand out from other businesses in the tree service industry. 5. Run a customer referral program Spreading positive word-of-mouth is the most powerful way of marketing your tree services and acquiring leads. Verbal promotion through word-of-mouth might not be the only way of spreading the word but is the most effective technique. Therefore, you must start a customer referral program where you will pay an incentive or discount to existing customers who bring you new ones. You can put conditions on the referral program. For instance, you can mention, “The customer will be eligible for getting the referral benefits, only if the referred client spends more than $500 on a tree service.” You can frame such interesting conditions that should not be complex for your existing customers to convince their friends and family and should bring you great profits. Be consistent on the offers for anyone who meets the criteria. Do not constantly change it, as that would do more damage than good. No customer will be your organic brand ambassador without getting a cut for pitching your business to their known circle. So, launch this referral program for a while until you have a good number of tree service leads. 6. Start a blog section on your website Digital marketing is the key to marketing your tree services to a wider audience. And the powerhouse of digital marketing is your website. So, to rank your website on Google, you need to add quality content with optimal keywords that can help Google crawl through your website and rank in the top search results. Website content cannot be changed frequently within a day or a week, as it has to be there for a long time to build the impression of consistency for your brand. What else could you do to maintain the ranking of your website on search engines? You could prefer adding a blog section to your website. When you write blogs with relatable yet different topics, you will have better chances of adding more backlinks and keywords to its contents. People who search for related information about tree services will land on your blogs and, thus, your website. Your website will have more traffic, and gradually, your leads will increase. You can schedule your tree service marketing through website blogs weekly or monthly. Some people in your target audience might not initially search for tree care services, but they might type in, “How much does it cost to hire professionals to remove a tree?”. When they do that, your blog should rank in the search results, and they must get their answer through your website content. Add internal links to the blog, redirect those readers to your pricing page, and let them book their service with you. Your diverse tree service marketing measures will work all together to convert your website traffic into your potential customers. 7. Use tree service trucks as marketing materials Tree service companies use trucks to transport equipment and staff to the job sites. You must wrap your tree service trucks or add vinyl graphics to them with relevant promotional details. It is one of the best marketing tactics to get public attention while you are in pursuit of completing a job. When you print the vinyl graphics or get the truck wrapped, make sure your design can be seen and read from even a 50ft distance while the truck runs at 30mph. You don’t have to add all the crucial information to your trucks. Still, the most important ones should be there, which include: Brand name and logo Website URL Phone number Basic and demanding service offering Catchy tagline Relevant and attractive background graphics This tree service marketing strategy would work best for you only if potential consumers can read it from all sides. So, keep the information uniformly visible from all sides. It is a cost-effective tree service marketing plan, as good quality graphics can last 7 to 10 years without periodic maintenance. Imagine having two to three trucks moving around the city daily and working at different job sites. Soon, people will start spreading the word about your availability all across the city and will also check your website and services out of curiosity. Eventually, people will connect with your tree care company and avail of your services. 8. Use local SEO for your website Search Engine Optimization (SEO) is a method to generate organic traffic on your website. Basically, you are required to post content that has keywords and content that is most searched by the people. By doing so, your website will rank up on Google. Eventually, your website will rank on the first page of Google. Every time someone searches for keywords like tree trimming, tree cutting, tree care company, tree service, tree removal, etc., your website will show up in the top results. 9. Use of email marketing Email marketing is the use of email to send messages to potential customers and current clients. Email marketing can include newsletters, promotions, product updates, and more. Email marketing helps your business stay in touch with your customers and prospects by providing them regular updates on new products or services, helping you build a relationship with them over time. It also gives you the ability to reach out to new customers who have yet to hear about your business but might be interested in hearing what you have to say. Email marketing is one of the most cost-effective ways for businesses to connect with their audience and build relationships with them. 10. Use Google Local Services Ads Another service provided by Google is Google Local Services Ads, by which you can carry out the paid promotion of your business on Google. Google Local Services Ads is a way for you to advertise your business locally. This feature works in conjunction with Google AdWords. Among searching relevant keywords, your business will show the above organic results. You can choose the location where you want your ad placed, as well as change the language settings if needed. Google Local Services Ads are a great way to drive traffic and visitors to your business. They are also an effective way to get your local business out there in front of the right people who are most likely to get services from you. 11. Register with the Tree Care Industry Association Tree Care Industry Association (TCIA) is an association formed to provide resources to tree care businesses. Thousands of tree care companies are members of TCIA. TCIA offers various useful resources like tools, events, training to train workers, and much more. The Tree Care Industry Association (TCIA) continuously works in the direction of giving the best tools they can to increase profits, hold on to quality employees, improve business operations, solve problems faced by workers, and lower operational costs. Tree Service Marketing Mistakes You must know what marketing approach brings your tree care company more leads and makes more profits. But there are certain mistakes that most tree service companies make while marketing their services. Avoiding these will help your tree care business grow exponentially. Some marketing mistakes you should avoid implementing for your tree service company are You don’t have to compete with the big brands if you are not an established tree service company. Instead, compete with businesses at moderate levels for a start. Later, when you have a good reach, you can also target the big established companies. The biggest mistake tree service companies make is they don’t measure their marketing efforts. Suppose you cannot tell your marketing expenditure, return on investment, website traffic count, and other last year’s metrics. In that case, you probably cannot learn from your past marketing mistakes. Traditional marketing methods such as print, direct mail, newspaper, and television ads don’t work well for all businesses. If they don’t work well for your tree care business, it is better not to hold on to them. Do not hire different teams for sales and marketing; hire just one and train them to do both jobs proficiently. It will help you reduce your overall marketing expenditure. This way, the same team will market your tree service to the leads and convert them into your customers. FAQs How to acquire more leads for tree service businesses? You must follow the steps to acquire more leads for your tree service business: Use online marketing measures with the help of your website. Implement local search engine optimization (SEO) to increase your online visibility for local searches. Use pay-per-click (PPC) and social media marketing (SMM) as part of your important online marketing tactics. Try paid ads on Facebook and Instagram platforms. Are tree service businesses profitable in the United States? The tree care companies in the United States are pursuing a good career, earning better than what they would have paid as an employee. The approximate earnings for an average tree care business are more than $540,000 per year at the start. With more clients and proper marketing, this income ratio might probably increase. How do you market a tree service? The primary aim of marketing is to get people’s attention. Marketing a tree service is important as people are seeking for the services, yet they are unaware of these businesses. So, marketing tree service business makes people aware of the existence of such service providers. The basicOnce they come to know about your business, they will start engaging with your services. How can I promote my tree removal business? Marketing can be done in many ways. 2 of the main divisions are: Online marketing and offline marketing Marketing can be done in many ways. 2 of the main divisions are: Online marketing and offline marketing Offline marketing: Offline marketing is a traditional form of marketing. It includes all the print media like newspapers, brochures, pamphlets, hoardings, etc. You can post your advertisement on any of these media and get leads out of it. Also, you can participate in various business fairs where people visit and explore multiple unheard businesses. One of the other effective ways of marketing is word-of-mouth publicity and referrals. Make sure you provide satisfactory services to your customers and that they themselves market your business by referring it to others. This is the cheapest method as the trust factor is transferred from one customer to another without spending a dollar. Online marketing: Online marketing is the quickest way to reach a maximum audience across cities in a minimum time. People spend most of their time using the internet and social media, which could benefit your business greatly. You can create an account or a public page and post details about your business there. Make sure you post regular updates and run advertisements on social media. What equipment do I need to start a tree service business? To start a tree service business, you need the following equipment: Ladders Chain saw Logging saw Climbing saw Stump grinder Ear protector Clips Saddle Climbing ropes Pole saw Oil can Bucket truck Brush chippers Mini skid steers Block trailers Bull ropes Bush hogs Helmets Wedges Orange cones Eye guards Climbing boots. FieldCamp: The One-Stop Solution to Managing Operational Tasks of Tree Care Companies The tree care industry is booming in the present era. The key players need a modern solution to streamline the operational efforts and eradicate manual intervention. When it comes to automating and streamlining your business operations, then FieldCamp is the best tree service software designed and developed by our technical experts, especially for field service businesses. With FieldCamp, you can handle the service requests through a centralized software portal. You don’t have to manually take the jobs and assign them to the employees through phone calls. After integrating with FieldCamp, you will be able to schedule jobs and assign them to your available team members as per their availability. Based on the availability and service requirement, you can easily drag and drop the employee’s name or profile to the service request, which will notify the employee and the customer about the service schedule. You can always opt for our 7-day FREE trial of FieldCamp to explore all of the other benefits it can offer you by streamlining almost all of your business tasks. Following that, you can decide if you want to integrate FieldCamp into your business operations permanently or not. Author Bio Gaurang Bhatt Gaurang Bhatt is a techie in himself with an ability to solve problems technically and present solutions in the form of a product. He is one of the pioneers to curate FieldCamp with his 15+ years of knowledge and expertise in providing solutions to home service industries. Gaurang aims to overcome challenges faced by service business owners through software solutions and blogs. Sign up for weekly updates from Fieldcamp.