How to Grow a Fencing Business?

Fencing has been around for many years and has been widely used to help secure businesses and homes. In 2021, the global fencing market was worth USD 27.88 billion, and from 2022 on, it is expected to grow at a compound annual growth rate (CAGR) of 5.5%.

However, it is no longer just used as a security tool, but as décor too – it’s now a fully-fledged product that has become a desirable feature in gardens, patios, and even driveways. In this blog, we will go through some of these methods and try to show how to grow a fencing business.

17 Tips to Grow a Fencing Business

There are a few key things you can do to grow a fencing company. Here are 17 tips to get you started:

1. Local route

There are a few key things you can do to grow your fencing company by going the local route. 

  • Get involved in your fence installation market and get to know your neighbors. This is a great way to build relationships and get your name out there. 
  • Offer discounts or special deals to local businesses or organizations. This can help you attract new customers and grow your fence company. 
  • Participate in local events and fairs. This is a great way to promote your fence company and get your name out in the community. 

By following these tips, you can grow your fencing company and build a strong local presence.

2. Create a brand identity

Create a brand identity to grow a fencing business

There are a few key things you can do to help grow your fencing company by creating a strong brand identity. 

  • Consistency: Make sure your branding is consistent across all of your marketing materials, from your website to your business cards to your signage. This will help create a cohesive look and feel for your brand that potential clients will remember.
  • USP: Focus on creating a unique selling proposition (USP) for your business. What makes your fencing company different from all the others out there? Whether it’s your experience, your customer service, or your competitive pricing, make sure your USP is clear and prominently featured in your marketing.
  • Social Media: Make sure you are active on social media and in your local community. Getting your name out there and building up a positive reputation will go a long way in helping you grow your fencing company.

3. Create and post content that matters

If you’re looking to grow your fence installation business, one of the best things you can do is create and post content that matters. This could include blog posts, articles, how-to guides, and even videos. 

By creating helpful and informative content, you’ll be able to attract new customers and grow your fence company. Plus, by posting this content online, you’ll be able to reach a wider audience. So if you’re ready to take your fence installation business to the next level, start creating and posting content that matters.

4. Build your reputation

If you are looking to start a fencing business or have industry fence installation experience, the best way to grow a fence installation business is by building your reputation. You can do this by providing quality fence installation services and fencing supplies to your customers, and by always putting their needs first. 

Treat every customer with respect, and always be professional. If you provide quality fixing fences services and treat your customers well, they will continue to use your fixing fences services and recommend you to others. This will help you to grow your fence installation company and build a good reputation.

5. Get reviews

Get reviews to grow a fencing business

If you’re in the fence business, then you know that one of the best ways to grow your fence company is by getting reviews. But how do you go about getting reviews?

  • One way is to simply ask your customers for a review. This can be done in person, over the phone, or even via email.
  • Another way to get reviews is to offer a discount or other incentive in exchange for a review. This is a great way to get positive reviews, as people are more likely to leave a positive review if they’ve been given a discount.
  • You can also reach out to review sites and ask them to feature your fence company. This is a great way to get exposure and generate new leads.

Just remember to be polite, professional, and offer durable fence material or service and you’ll be sure to get plenty of positive reviews.

6. Publicise your efforts and your successes

If you are looking to start a fencing business or if you are already a fencing contractor, make sure to let your local community know what you’re up to, and don’t be afraid to toot your own horn when you’ve done a good job. 

You can also try reaching out to local businesses and see if a real estate company or a construction company is interested in partnering with you. By growing your fence company one step at a time, you’ll be able to take on bigger projects and eventually build a name for yourself as the go-to fencing company in town.

7. Track your progress

If you’re interested in growing your fence business, it’s important to track your progress. This will help you identify areas where you’re doing well and areas where you need to improve. 

To track your progress, you can keep a detailed record of your sales, customer satisfaction levels, and other key metrics. You can also survey your customers to get feedback on their experience with your fence company. 

By tracking your progress, you’ll be able to make changes and improvements that will help you grow your fence company.

8. Marketing and advertising

There are several ways to fence marketing and fence advertising in order to generate new leads and grow the business. 

Traditional methods such as print advertising, word-of-mouth referrals, and Yellow Pages listings can be effective, but it’s also important to take advantage of online marketing tools such as social media, search engine optimization, and email marketing.

In addition to social media, search engine optimization can be a powerful tool for driving traffic to your website. Make sure your website is designed for search engine crawlers and that it includes relevant keywords in the content.

9. Invest more time than money

If you’re looking to grow your fence business, you’ll need to invest more time than money. That means spending time on marketing and networking to find new clients, as well as honing your craft to make sure you’re providing the best possible fence materials. 

A successful fence company requires a lot of hard work and dedication, so you’ll need to be prepared to put in long hours. To succeed in the fence industry requires dedication, but it’s possible.

10. Make connections by networking

To be successful at networking, you need to be proactive and make an effort to connect with others. Attend industry events and trade shows, and make sure to introduce yourself to as many people as possible. 

Get involved with industry associations and participate in online forums and discussion groups. You can also build relationships by offering to help other businesses with their fencing needs. 

By forming connections with other businesses like construction companies and real estate developers, you can create a strong network that can help in growing a fencing business.

11. Create opportunities for referrals

There are a few key things you can do to grow your fencing business by creating opportunities for referrals. 

  • Always provide the most durable fence material to your clients. This will ensure that they’re happy with your work and will be more likely to recommend you to others. 
  • Stay in touch with your past clients and let them know you’re still in business and available for new projects. This will keep you top of mind when someone they know is looking for a fence contractor.
  • Make it easy for your clients to refer you by providing them with referral cards or a simple online form they can fill out. 

By following these fencing business marketing ideas, you can increase your chances of getting referrals and growing your fence company.

12. Stay positive

Stay positive to grow a fencing business

Starting a fencing business can be a daunting task. There are a lot of things to think about and it can be easy to get overwhelmed. The key to growing a successful fencing company is to stay positive and focused on your goals.

It is important to remember that starting a business is a process and it takes time to see results. Don’t get discouraged if things don’t happen overnight. Stay positive and keep working hard.

If you can stay positive and focused on your goals, you will be well on your way to growing a successful fencing business.

13. Pay close attention to the competition

Paying close attention to the competition is critical for any business, but it is especially important for businesses in the fencing industry. There are many ways to stay ahead of the competition, including:

  • Monitoring their prices
  • Monitoring their product offerings
  • Monitoring their marketing campaigns 

By paying close attention to the competition, businesses in the fencing industry can make sure they are always offering the best products and all their fence installation services at the most competitive prices.

Read more: How to Estimate Fence Cost?

14. Drive traffic to your website

There are numerous ways to drive traffic to your fencing business website

  • You can start by optimizing your site for search engines so that your fence company comes up when people search for fencing services in your area. 
  • You can also create online ads and post them on relevant websites. 
  • You can also build partnerships with other local businesses and list your website on their directory pages. 
  • You can also promote your website through social media platforms. 

All of these strategies will help to increase the visibility of your website and help you to attract more potential customers.

15. Improve your brand awareness

If you are looking to start a fence company or already have some experience building fences, there are several ways that you can improve your brand awareness in order to grow your fencing business. 

  • One way is to make sure that your fence company name and logo are visible on all of your marketing materials, including your website, business cards, and flyers. 
  • You can also distribute branded promotional items, such as pens, keychains, or water bottles, to potential customers. 
  • You can also participate in local events and trade shows to showcase your offerings including different types of fences like farm fences, security fences, hedge fences, secure fences, residential fences, picket fences, picket fence, chain link wired fence, masonry wall fencing, and security wired fence. 
  • And, of course, word-of-mouth is always a powerful marketing tool, so make sure your current customers are happy with all their fence installation services and are spreading the word to their friends and family.

16. Establish your authority

If you’re looking to grow your fencing business, one of the best ways to do so is by establishing your authority in the industry. The key is to position yourself as an expert in the fencing industry and to make sure that potential clients and customers know that you’re the go-to source for all things fencing. 

Once you’ve established your authority, you’ll be able to attract more business and grow your fencing business to new heights.

17. Become a thought leader

If you’re looking to take your fencing business to the next level, then you need to become a thought leader in your industry. This means becoming an expert on all things fencing, and sharing your knowledge with others. 

You can do this by writing blog posts or articles, giving speeches or presentations, or even just sharing your thoughts on social media. The more you share your expertise, the more people will see you as an authority in your field, and the more likely they are to do business with you.

Manage and Grow Your Fencing Business

Schedule and dispatch fencing jobs, create invoices, get paid, generate service reports with our all-in-one fence software.


It depends on a number of factors, including the size and scope of your fencing business, your target market, and your marketing strategy. Generally speaking, you can expect to spend a significant amount of money on marketing your fencing business.

Ultimately, the amount you spend on marketing will depend on your specific marketing needs.

There are ways to minimize your costs and still reach your target audience. 

  • One way to do this is to focus on online marketing, which can be relatively inexpensive. 
  • Another way to save on marketing costs is to use word-of-mouth marketing, which is free.

If you are looking to start a fencing company, the below prerequisites are advised

  • A legal business entity or limited liability company
  • Insurance – General liability insurance, business insurance, personal asset protection. 
  • Fencing essentials – fencing equipment, fencing materials, fence installation worker
  • Maintaining business expenses – company’s credit history, paying sales tax, accounting and tax filing, and Proforma to collect sales tax
  • Personal and business accounts, separate business bank account, dedicated business banking, business and tax license, fencing contractor’s license


FieldCamp is a fence company management software that enables fence service business owners to manage their workers, operations, and clients. Fence contractors can use this software to schedule jobs, manage invoices and payments and generate reports from time to time to track the business’s growth.

FieldCamp also offers a mobile app so that business owners can access their accounts and information from anywhere.

We hope you found this article useful and if you did then please leave us a comment below and let us know what you thought of it! We always love to hear from our readers and we may even get back in touch with you about one of your fencing-related questions!

Author Bio

Gaurang Bhatt

Gaurang Bhatt is a techie in himself with an ability to solve problems technically and present solutions in the form of a product. He is one of the pioneers to curate FieldCamp with his 15+ years of knowledge and expertise in providing solutions to home service industries. Gaurang aims to overcome challenges faced by service business owners through software solutions and blogs.