17 Handyman Marketing Ideas to Grow Your Business

More than 350 billion dollars are spent each year on home improvement projects, with 85 percent of that money being spent on small home repairs and maintenance. This makes the handyman industry a big business.

If you have the right knowledge and strategy, you can take advantage of this and really grow your business. If you’re looking for handyman marketing ideas and tricks to grow your business, it’s time to sharpen the saw.

When you are a new handyman business, it can be hard to know where to start when it comes to marketing your business. So many different options, so little time. Well, we’re here to help. 

This article contains 17 handyman marketing ideas that you should start using right away to increase exposure, attract more customers, and grow your business. These handyman ideas for business aren’t just fast and easy – they’ll save you money, too.

17 Marketing Tips For Your Handyman Business

If you are just starting up a handyman business, marketing might not be at the top of your list. However, if you want to build a successful Handyman business, marketing will be one of the most important things on your to-do list.

1. Network Marketing

Network marketing can be a great way for handyman businesses to generate more leads. By building a network of potential customers and promoting your business to them, you can reach a larger audience and increase your chances of generating new leads. 

2. Collaborate With Local Businesses

Collaborate with local businesses - Handyman marketing idea

Most of the time, we look toward our competitors to see what they are doing to gain an edge on us. However, we should also focus on the businesses that surround us in our local community. Businesses that share the same market as us. 

For example, if you prefer plumbing, you might want to focus on marketing to a car body shop. If you are a pet groomer, you might want to focus on marketing to a veterinarian. If you prefer to repair electrical wiring, your ideal customers will be different.

3. Create a Simple Website

There are a few key ways in which a website can help a handyman business model to generate more leads. 

  • A website provides a 24/7 presence for the business, which can help to capture leads that might otherwise be lost. 
  • A professional website can be a powerful and immensely useful marketing tool, helping to promote and spread information, just about every business provider, to a wider audience and generate interest in the services offered. 
  • It can provide a convenient way for potential customers to get in touch with the business, making it easier to convert leads into paying customers. 

By utilizing these key features, a website can be a valuable asset in helping a handyman business to generate more leads and grow its customer base.

4. Word of Mouth

It is more important to market your business well along with actually providing a good service offering. The reason why this is the case is that in a service-based business, word of mouth is the only way to get new prospective customers. It is important to keep this in mind when deciding how to market your business.

5. Creating New Channels

There are many marketing channels that a handyman business can use to reach potential customers. Two of the most effective channels for reaching customers are direct mail and SEO.

  • Direct mail allows you to target potential customers with laser precision. You can use direct mail to send coupons, flyers, or even postcards to potential customers in your service area. 
  • SEO or search engine optimization, on the other hand, helps you to reach potential customers who are searching for handyman services online. By optimizing your website and your online content for the keywords that potential customers are searching for, you can reach a larger audience of potential customers.

By using both of these channels, you can reach the widest possible audience of potential customers and maximize your marketing efforts.

6. Paid Advertisements

Advertising can be a very effective way to market a handyman business. 

  • By placing ads in local newspapers, online directories, and on local TV and radio stations, businesses can reach a large audience and generate interest in their services.
  • Advertising can help to spread the word about your handyman business and help to create a business name. 
  • By having a catchy or memorable business name, you can help to create a brand for your business that will be recognizable to potential customers. 
  • By advertising your handyman business with digital marketing, you can help to increase awareness of your business and attract new happy customers.

There are many ways that advertisements can help in marketing a handyman business. They can help to create brand awareness, generate leads, and build customer loyalty.

7. A 5 Star Google Review Will Help

Getting a 5-star online review from a satisfied customer is a great way to start your day. This is especially true if you are a handyman or a small business owner, which are often one and the same these days. To get those reviews, you need to focus on improving the customer’s experience. 

8. Outsource Marketing

If you’re starting a small business or growing a large one, it can be hard to build your base and grow your business. Marketing is the most crucial factor for a successful business owner to turn their services into the most profitable handyman jobs

That’s why most of the time, small business owners outsource their marketing through professional handyman certifications, and professional handyman certification shows how to make a business grow. 

9. Google Local Services Ads Will Help You

Google local service ads can be a great way to market your handyman business. By appearing in search results when people are looking for handyman services in your area, you can attract new customers and grow your business.

Local service ads can also help you stand out from the competition and build trust with potential customers.

10. Free Online Profiles And Citations

One of the best marketing strategies for a handyman business is to create free online profiles and citations. This will help potential clients find your business more easily, and it will also help improve your ranking on search engines. 

Creating profiles on popular business directories and citation sites is quick and easy, and it can make a big difference in how visible your business is online. 

 11. Social Media Marketing

Social media marketing - handyman marketing idea

Some handyman services have more work than they can handle. It’s time to get your name out there and be the handyman service that everyone talks about. One easy way to do this is to showcase your work on social media. 

Handymen can use social media platforms to showcase their work, connect with potential clients, post on social and build a positive reputation. By sharing photos and videos of their work on a business page, handymen can give potential customers a better idea of what they do and how they do it. 

Additionally, social media can be used as a video marketing platform to answer customer questions, address concerns, and provide customer service. 

12. Reach Out to Influencer Market

Influencer marketing is an excellent way to get your startup off the ground. There are many different ways you can do this. 

  • One quick and simple way is to subscribe to different blogs in your target market area, read through the blog post, and make note of their posts that did particularly well. 
  • Reach out to the writer and ask if they have a newsletter. In your message, ask the writer if they’d like to try your product and write a review.

13. Free Ads

As home renovator demands are increasing, you need to consider promoting your business. You may reach new prospective clients, gain a new customer base or retain current clients. With the help of free ads, you’ll reach local, regional, and national clients in growing numbers! 

14. Build A Team & Organizing Local Events

Building a team of reliable, skilled workers and handyman marketing professionals can help your business in several ways. 

  • For one, it can help you get more jobs done on time. 
  • Having a team of workers also allows you to take on larger projects that you might not be able to handle on your own. 
  • Additionally, hosting offline events such as workshops or meet-and-greets can help you connect with potential customers and build up your brand. Such events can be a great way to generate word-of-mouth marketing for your business.

15. An Engaging App Will Work

You can finally become a specialist in home repairs and earn more money, as you have time. The mobile or web app can significantly boost your business and help you to reach more clients. The handyman app is the best for your leads and better for your sales. 

Use the app and reach your goals. Such handyman apps will let you make business with home repairs easier than ever. You’ll be able to connect with potential customers, showcase your services and easily accept payments. No more messy paperwork or wasting time on invoices.

16. Customized Notes

There are many ways that customized notes can help the United Handyman Association with its marketing.

  •  These can help create a more personal relationship with customers. By adding a personal note to each customer’s invoice, you can let them know that you appreciate their business and that you’re looking forward to working with them again in the future. This can help build customer loyalty and repeat business.
  • By including your contact details on each invoice, you can make it easy for customers to get in touch with you if they have any questions or need any additional services. This can help build customer confidence and ensure that they are satisfied with your work.

Handwritten letters are unique and are sure to surprise your potential clients and will probably go straight to the bin. Focusing on handwritten notes or printed promotional content is a cost-effective and innovative way to get your name and business out there.

17. Expand The Scope Of Services

Handyman businesses can benefit from increasing the scope of handyman services in many ways. 

  • It can help to attract new customers who are looking for a one-stop shop for their home improvement needs. 
  • It can help to differentiate the business from its competitors, who may only offer a limited range of services. 
  • Finally, it can help to generate repeat business from existing customers who appreciate the convenience of being able to source all their handyman needs from one trusted provider. 

There are several other handyman marketing ideas as well if you would like to explore them in a unique way. 

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The cost of marketing a handyman local business can vary greatly depending on a number of factors, including the size and scope of the business, the target market, the chosen marketing channels, and the overall marketing budget.

Generally speaking, businesses should allocate between 2-5% of their overall revenue towards marketing expenses. So, for a business that brings in $100,000 per year, marketing costs should range between $2,000 and $5,000 per year.

Transit advertising is a very effective form of outdoor advertising because it reaches your target audience through public transportation systems such as a bus, tram, or train. They are a great way to advertise your products or services to a large audience.


We hope you enjoyed our blog about marketing for handyman businesses. Marketing is essential for any business, especially one that offers a product or service that may not be needed as often. Our blog post gave you some tips on how to market your handyman business and help you to create more leads and provide more sales for your business.

FieldCamp’s powerful scheduling and dispatching features can help handyman businesses stay organized and efficient. With this handyman software, certified Handyman professionals and businesses can schedule appointments, track service requests and handle invoices with ease. Additionally, you can generate reports every month to track business growth.

 If you would like more information on other Handyman repair business ideas, please contact us anytime. You can also avail a free 7-day trial of the software. 

Author Bio

Gaurang Bhatt

Gaurang Bhatt is a techie in himself with an ability to solve problems technically and present solutions in the form of a product. He is one of the pioneers to curate FieldCamp with his 15+ years of knowledge and expertise in providing solutions to home service industries. Gaurang aims to overcome challenges faced by service business owners through software solutions and blogs.