How To Start a Housekeeping Business? [11 Steps]

The cleaning service market size will reach $74,299 million by 2022 at a CAGR of 6.2%.

The cleaning service business includes a wide range of services required by commercial and residential sectors. However, starting a small business like housekeeping can be a daunting challenge for you, and you can get stuck in a situation of where to start.

You usually face challenges like writing a business plan, selecting the cleaning services, startup costs, purchasing the business license, and even marketing your business.

Is there any way to get rid of such challenging tasks?

Yes, of course. We have the best solution for it. Just continue reading this article as it depicts the essential information on how to start a housekeeping business from scratch.

What is a Housekeeping Business?

Housekeeping or house cleaning business is a business that easily handles the overall management of household activities. The business is solely responsible for managing and controlling both internal and external cleaning tasks for the customer’s house or hotel.

Some of the areas of specialization in the housekeeping industry include;

  • Removal of litters
  • Removal of dirt
  • Dusting
  • Meal preparation
  • Assistance in daily activities that might be required

How to Start a Housekeeping Business? Follow These 11 Easy Steps

As a small business owner, if you’re confused about how to start a housekeeping business, you must follow the following steps:

11 steps to start your own housekeeping business

  1. Prepare Your Business Plan

    The business plan’s principal purpose is to explain how you intend to establish and grow your business.

    In the business plan, you must describe your objectives and the type of housekeeping service you will provide to your customers.

    The next section should contain the business strategy for enhancing customer service in your business. Include in the business plan the pricing model, operating costs, initial costs, and strategy for raising financing for the business.

    You must include in both daily expenditures and the rates you plan to charge your customers when developing a pricing strategy. You must budget for expenditures by taking into account a variety of elements such as equipment installation and maintenance, staff compensation, disposal fees, and fuel.

    Then, after everything is complete, proceed to determine the price schedule.

    Your small business’s pricing approach is entirely up to you. It is not necessary to maintain the set price; in fact, you should adjust your pricing structure when your customer’s service expectations rise significantly.

    In your business plan, you also need to include the business structure you will use. Generally, there are three types of business structure: sole proprietorship, partnership, or limited liability company.

  2. Name Your Business

    Along with the business planning, cleaning business owners need to be ready to select the perfect name for their housekeeping business.

    Selecting a name for your business is somewhat tricky. First, you need to search for something interesting and catchy to get substantial attention in the customer’s eyes.

    One of the best recommendations is that your cleaning business name should be selected to define the service offerings. Moreover, your business name should be unique. You have to search profiles of other cleaning companies and housekeepers to not conflict with the name of local businesses.

  3. Identify Your Target Market

    The next essential thing in starting your business is deciding whether you’ll cater to households, corporates, or both.

    Households or housecleaning is typically bound to multiple cleaning jobs. It entirely depends upon the type of household and the services your customer requires. Usually, there are two categories of services involved in households:

    • Light cleaning for business professionals who are never home
    • Weekly cleaning for families with young children and daily housekeeping for seniors and maid service

    On the other hand, corporate customers typically require housekeeping business services to clean before or after regular work hours. As they want the least amount of disruption to their business day, they generally prefer housekeeping services to clean when all the regular staff has left for the day.

  4. Purchase Essential Cleaning Equipment and Business Vehicle

    One of the most significant constraints that many small business owners face is purchasing equipment for their business. The house cleaning business is no exception.

    To succeed in your cleaning industry, you must have the right tools, better cleaning supplies, and running equipment. Even the startup costs to start a business are relatively low initially, but the charges increase as the business grows. To start your own housekeeping business, you’ll need:

    • Brooms
    • Mops
    • Industrial vacuums
    • Cloths
    • Rubbish bags
    • Detergents for cleaning different types of surfaces

    We recommend you to use both conventional and eco-friendly products as customers are demanding more.

    Once you have the equipment, it becomes essential for you to purchase a company vehicle like a car or a minivan. The primary intent of having a vehicle is to travel from one customer to another customer carrying essential equipment.

  5. Select a Suitable Location For Your Business

    Now is the time to decide on the location of your business. In the initial stage, you can efficiently work out of your home, but you need to opt for a large-scale area, depending on the cleaners operating in your cleaning company as you grow your housecleaning business.

    Selecting the correct place for your housekeeping business is the most crucial decision you need to take. Location matters if you are planning to start your own housekeeping business as it affects:

    • Income
    • Expenses
    • Overcall company success and failure

    Moreover, you need to ask the following questions before selecting the location for a business:

    • Is the population large enough to support your housecleaning business?
    • What is the current scenario of the business economy?
    • How does the business influence the demographic factors?
    • What is the value of your company in the competition?
  6. Perform Legal Formalities

    The first step in performing the legal formalities is to opt for a business license. Next, you need to register your business to the local chamber of the city where you are planning to start your business. You must be ready with your company name when you are registering your business for the first time.

    Consider the scenario that your property is damaged or your cleaners are injured. In that case, you need to consider the cost to repair/provide medical facilities to them. To get rid of such expensive costs, you need to purchase liability insurance for your housekeeping business.

    Your business insurance will protect you, your employees, and even your property. You can even contact your local insurance agent to get more information about various insurance policies that you can use.

  7. Hire Cleaners For Your Business

    The next step is to include more resources in your business. So you need to hire expert professionals that make your work easier.

    The expert professionals are nothing but cleaners or individuals who possess substantial experience cleaning the different areas of a customer’s home, office, or other location.

    According to a recent survey by PayScale, expert cleaners make an average of $13.20 per hour or $35,370 per year.

    So, budgeting constraints related to employee salaries are of prime importance for you. It includes health insurance, unemployment contributions, paid time off, and even employee compensation expenses.

    Before hiring employees in your business, you need to consider the following questions:

    • Which are the specific skills you are looking for?
    • Are the employees aware of the task they need to perform?
    • How much does an employee cost?
    • What are the employer’s key responsibilities?
  8. Market Your Housekeeping Business

    Finally, you need to work smarter to get new customers in your business, and marketing is the best weapon to make it possible. Generally, different housekeeping businesses have various other techniques to deal with marketing strategies.

    So, you have to select whether the marketing is done in-house or need to hire a professional marketer. You can initiate by sharing your business information in the local newspaper, TV ads, radio, and even distributing flyers with your contact information.

    Nowadays, having an online presence is becoming popular in almost every business. The customers get a complete overview of your services offered by simply visiting the company’s website.

    Word-of-mouth is a marketing technique that helps you share your business information face-to-face and get new potential clients. Also, social media pages, Yelp and Google Reviews, emails, and print advertising are other techniques that you can try out.

    Following are the best practices that you can apply to get more clients and more money in your business.

    Using online presence on leading social media platforms like Facebook, Instagram (for residential cleaning services), or LinkedIn (commercial cleaning services).

    Using a personalized website, a Google My Business account, distributing business cards, maybe a YouTube channel, depending on how comfortable you are to enhance your audience.

  9. Adopt Cleaning Business Management Software Solution

    Now, it’s time to automate your business operation with a field service management software solution. It plays a vital role in handling all the major tasks like employee scheduling, managing customer lists, notes, and generating an invoice smoothly.

    With the help of cleaning software, you can perform the following activities:

    • Schedule the tasks and activities for the workers
    • Perform marketing strategies to enhance revenue and productivity
    • Perform customer surveys to increase customer experience
    • Enhance your customer base by delivering the best services

    The software solutions are solely responsible for organizing the housekeeping activities for each room and can even share the checklist with other household members.

    Moreover, it helps you reduce the overall costs and even save time by making an appropriate schedule for your cleaning staff. You can access all the essential information from any location on any device with the app.

    The most exciting part about this professional cleaning software is that you can smoothly perform a payment transaction using credit card payments. In addition, the software comes up with an attractive pricing structure in the market.

  10. Try FieldCamp For FREE

    Get a 14-Days Free Trial with All Features. No Credit Card Details Required.

  11. Get To Work

    After implementing all the steps mentioned, it’s now time to start working. In simple words, you need to deal with more and more contracts once your housekeeping business is ready.

    The housekeeping businesses can continue dealing with growing networks, market your business, apply cold-calling, view the reviews, and finally make changes in your pricing.

    On receiving the first contract from your customers, you need to keep in mind the services customers have shown interest in. You need to focus more on having repeat customers in your business by providing them special offers and discount coupons on services.

    One of the best recommendations is that you can even take a photo before and after every cleaning job your employee performs. Such images help you to provide a demonstration of cleaning jobs to new clients.

  12. Make a Master Plan for Future

    For starting a housekeeping business, the essential aspect to include in your business plan is to consider the future.

    You should ask the essential questions yourself before creating a master plan.

    • To what extent do you need to expand your business?
    • What will be the timing limit for my business to run?
    • What is the total number of contracts that you can handle daily?
    • Do I need any business partners in the future?

    One of the best recommendations is to set up a long-term business goal that will help you work in a more precise way. Moreover, it becomes a boon for you to deal with inevitable challenges as they come by.

So, these are the essential steps that you can perform to start your new business. However, if you have any questions related to the house cleaning business, we have highlighted some frequently asked questions in the next section.


The charge for cleaning the carpet typically depends on the location. The charges are paid as per room. On average, it costs up to $0.25/square foot. So, for one room, it can cost between $25 to $70.

Starting a cleaning business is completely worthy because:

  • It has low costs to start
  • Purchase used or second equipment on the initial level
  • No office space is required

We hope you are now ready to start your own housekeeping business.

You just need to take care of the essential steps mentioned in the article to start your housekeeping business from business planning to marketing your business. It will help you to enhance your business and performance to a great extent.

To provide the best housekeeping services, FieldCamp allows you to create and manage the job schedules for the cleaners to clean the customer’s home.